Destination Paris Bercy Identitas Merek by Fanny De Bray

Destination Paris Bercy Identitas Merek by Fanny De Bray is a highly esteemed winner of the very prestigious 2020 A' Design Award Wesi in Desain Grafis, Ilustrasi lan Komunikasi Visual Competition Category.

WesiGrafis· 2020

Destination Paris Bercy Identitas Merek

by Fanny De Bray

Client: Made For You

A' Design Award Wesi Winner in Grafis Category

10,748

Verified Award Winner

Verify Award Status for #71556

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Destination Paris Bercy Identitas Merek

Destination Paris Bercy minangka identitas visual sing digawe kanggo destinasi acara ing Paris. Identitas iki nampilake area Paris Bercy minangka papan sing bisa digunakake dening para profesional lan masyarakat umum kanggo nganakake acara. Konsepe njupuk inspirasi saka buku harian lelungan lan kartu pos liburan. Logo dicithak kaya cap paspor lan fungsine dadi label kualitas. Saben mitra ditampilake liwat logo awujud cap, mbentuk siji tandha tangan sing nyawijekake macem-macem keahlian. Bingkai warna biru, putih, lan abang ngelingake amplop pos udara jaman biyen lan pesona Prancis. Identitas iki ditrapake ing kertu bisnis, buklet, lan situs web.

The Recognition

About the A' Design Award Wesi

Destination Paris Bercy Identitas Merek menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Destination Paris Bercy Identitas Merek dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Destination Paris Bercy Identitas Merek diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Made for you worked with a team of event and meeting experts on their new project: offer professionals and a wider public a unique and memorable place to host their events. Through a new visual identity and a website, Made for you packaged Paris Bercy area as a destination where everyday is an event. Destination Paris Bercy is not only a place to host events, a hub of services and a responsive space that can welcome tailor made projects; it is the place where work meets life. Made for you found its tone of voice in travel diaries to create a travel guide to Paris Bercy and its visual references in holiday postcards to create a correspondence with the public. The logo, printed just like a passport stamp, is a label of quality, clear and dynamic just like the actors of Destination Paris Bercy. They are each represented by their logo in a stamp shape, creating a single signature identity to unify their diverse expertise. The typical French postcard blue white and red Marie-Louise is a reminder of the made in France quality and charm of the place. Made for you is making sure every communication point such as the brochure, newsletter, blog, website and manifesto are sending a unique message the world over: come discover Destination Paris Bercy.
Dimensions & Packaging: Business card : 85 X 55 mm
booklet : A4
Tags: event, business, graphic design, paris
Production Technology: Logo
Business card
booklet
Web site
Inspiration: The idea is to take a Marie-louise inspired by the old aerial envelopes which is a symbol recognizable by foreigners and provincials.
Project Duration: Le projet a démarré en mai 2016 après avoir remporté l'appel d'offre. Le site a été lancé fin 2017. Puis en 2018, il y a eu la plaquette puis la vidéo.
Team Members: Fanny de Bray (Creative director)
Louise Lecarpentier (Copywriter)
Damien Virot (Web developer)
Image Credits: Photographe : Maxime Huriez