Lithuanian Vodka Gold Desain Kemasan Vodka by Studija Creata

Lithuanian Vodka Gold Desain Kemasan Vodka by Studija Creata is a highly esteemed winner of the very prestigious 2015 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2015

Lithuanian Vodka Gold Desain Kemasan Vodka

by Studija Creata

Client: Stumbras

A' Design Award Perunggu Winner in Bungkusan Category

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Verified Award Winner

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Colors

The Design

About Lithuanian Vodka Gold Desain Kemasan Vodka

Karesikan lan kejernihan iku sipat utama sing nggambarake kualitas vodka. Iki kudu ditegesake nalika rebranding Lithuanian Vodka Gold – pimpinan pasar vodka ing Lithuania. Ing wektu sing padha, sawetara fitur identitas nasional dikenalake – jeneng Lithuanian Vodka dhewe mbutuhake pilihan iki. Motif etnik asli diowahi dadi komposisi modern sing rapi lan ora rame. Sawise bobot label lawas dirusak kanggo nggawe dekorasi sing entheng lan berlubang, emas kasebut wiwit mencorong kanthi cara sing luwih elegan.

The Recognition

About the A' Design Award Perunggu

Lithuanian Vodka Gold Desain Kemasan Vodka menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Lithuanian Vodka Gold Desain Kemasan Vodka dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Lithuanian Vodka Gold Desain Kemasan Vodka nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Purity and clarity, the main properties that reflect a vodka's quality, were emphasized while rebranding Lithuanian Vodka Gold - the vodka market leader in Lithuania. At the same time some features of national identity were introduced to communicate the Lithuanian Vodka name itself. Authentic ethnic motives transformed into a new uncluttered composition. Once the massiveness of the old label was destroyed to create a light, perforated decor, the gold began to shine in a much more elegant manner.
Dimensions & Packaging: Capacity: 700 ml. Dimensions: 72 (w) x 295 (h) mm.
Tags: Lithuanian, vodka, gold, transparent, ethnographic, modern, design, Stumbras, Studija Creata
Production Technology: Glass bottle, transparent label and flexographic print.
Design Challenge: Besides the advantages they give, transparent labels create some obstacles: foil looks plane, embossing is impossible, tiny elements on transparent background might be less visible on the market shelves. Numerous proof prints were done, varying lacquer components and different foils, to achieve expressive and prosperous result.
Research: Lithuanian Vodka is the most popular vodka brand in the country, therefore consumers were highly addicted to the former look of the product. As the label was to be changed significantly, to retain recognition of the product certain links to the previous design had to be found. The former shield-shaped label was split into several repetitive elements reminiscent of the same shape. Perforated decor destroyed the massiveness of large foil area, meanwhile the scattered reflections make the label not less golden.
Inspiration: The infinite treasury of Lithuanian national heritage.
Sun beams playing on the drops after the rain.
Wide gamut of delicate golden undertones.
Project Duration: "Lithuanian vodka Gold" was updated in 2014.
Operation Flow: Pure and clear label design communicates the same properties of the product.
Team Members: Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "Stumbras")
Image Credits: Edgaras Marozas