The Soul of Maotai Flavour Wu Kemasan Botol Ciu by Li Zuo

The Soul of Maotai Flavour Wu Kemasan Botol Ciu by Li Zuo is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Desain Bungkusan Competition Category.

PerakBungkusan· 2020

The Soul of Maotai Flavour Wu Kemasan Botol Ciu

by Li Zuo

Client: Wendao WD Creativity

A' Design Award Perak Winner in Bungkusan Category

18,455

Verified Award Winner

Verify Award Status for #86639

View at A' Design Award Press Release Award Badge

Colors

The Design

About The Soul of Maotai Flavour Wu Kemasan Botol Ciu

Wu iki desain kemasan kanggo ciu rasa Maotai kelas dhuwur. Botolé dibentuk kaya setètès banyu, nggambarké gagasan yèn ciu ing njeroné iku sari pati sing lembut. Permukaan kacané nganggo glasir lan logoné dilapisi emas. Kothak jabané digawé saka kayu alami sing diukir nganggo pola urat banyu, sing selaras karo wangun botol lan bisa didaur ulang. Cithakan kaca ukiran kayu digunakaké sajroning produksi. Sakset lengkapé duwé ukuran amba 260 mm, jero 140 mm lan dhuwur 300 mm. Desain iki mbantu para pembeli mangertèni karakter ciu kasebut.

The Recognition

About the A' Design Award Perak

The Soul of Maotai Flavour Wu Kemasan Botol Ciu menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. The Soul of Maotai Flavour Wu Kemasan Botol Ciu dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. The Soul of Maotai Flavour Wu Kemasan Botol Ciu iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Moutai flavored soul "Wu" (understanding) series, product positioning luxury goods, each bottle of wine is the essence of refining the essence, the design award takes the shape of water droplets as the appearance, the glass is used for baking flowers, the outer box uses natural wood, water pattern The shape melts into it, representing a good visual perception of the understanding of the wine. Let consumers understand the essence of the product.
Dimensions & Packaging: 260 mm wide, 140 mm deep and 300 mm high
Tags: Maotai , Maotai Bottles, Emotional Water, Packaging Design
Production Technology: Wood carved glass mold
Research: To study the water form deduced by wood and to develop water drop bottles by glass
Inspiration: The soul of Maotai-flavour Packaging Design Description of the series of “Wu”(Understanding):
The difference between Maotai flavour liquor and other distilled liquor is that it has a complicated brewing technique. It has been brewed for 1 year, 2 times for putting grains, 9 times for cooking, 8 times for fermentation, 7 times for taking liquor, and 5 years for storage. And then the bartender blends 7 rounds of the liquor, especially the process of blending is the combination of technology and art. The soul of Maotai-flavour is the high-end product of this type, the luxury of the liquor, and the bartender's understanding of Maotai flavour liquor,and it refines the essence of Maotai flavour liquor. The design uses the liquor drop as the bottle shape, meaning the soul of Maotai flavour is the drop of the essence of the Maotai flavor liquor, the bottle body is sprayed the glaze on it's glass, the logo is gilded, and the outer box is made of precious wood with the grain of water, which can be recycled, and it is an echo to the bottle shape.
Project Duration: The project started in Guangzhou in November 2018, completed in Guangzhou in February 2019, and was listed in Guizhou in May 2019.
Team Members: Creative：lizuo Design：lizuo