Bakers Dozen Egg Carton Kothak Endhog by Randy Ludacer

Bakers Dozen Egg Carton Kothak Endhog by Randy Ludacer is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Desain Bungkusan Competition Category.

PerakBungkusan· 2020

Bakers Dozen Egg Carton Kothak Endhog

by Randy Ludacer

Client: Baker's Dozen Egg Cartons, LLC

A' Design Award Perak Winner in Bungkusan Category

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Verified Award Winner

Verify Award Status for #87428

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Bakers Dozen Egg Carton Kothak Endhog

Kothak Endhog Baker's Dozen minangka kothak saka bubur kertas cithakan sing bisa dienggo maneh lan bisa nampung 13 endhog. Endhog-endhog kasebut ditata ing rong baris cacahe papat kanthi sakbaris cacahe lima ing tengahe. Kothak iki digawe saka kertas daur ulang 100 persen, nganggo cara serat kertas cithakan tradisional. Mesin pengepak gedhe mung bisa nangani endhog cacahe genep, mula kothak sing isi 13 endhog iki dituju kanggo produsen cilik sing ngepak endhog kanthi tangan ing warung tani lan pasar tani. Logo sing dicithak mlebu njaga permukaan tetep alus, saengga para petani bisa nambahake label dhewe.

The Recognition

About the A' Design Award Perak

Bakers Dozen Egg Carton Kothak Endhog menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Bakers Dozen Egg Carton Kothak Endhog dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Bakers Dozen Egg Carton Kothak Endhog iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A reusable, molded pulp egg carton that holds 13 eggs. For small egg producers who pack their eggs by hand. Farm stands, farmer's markets and the like.
Dimensions & Packaging: Width 210 mm x 152 mm x 72 mm (closed)
Tags: egg carton, baker's dozen, package design, structural design
Production Technology: Although the Baker's Dozen Egg Carton contains an unconventional number of eggs, it is manufactured using a deliberately traditional method. Egg cartons made of molded paper fiber have have a long history. In this way the Baker's Dozen carton was designed to be structurally strange, yet familiar. (It is also made of 100% recycled paper.)
Design Challenge: Realizing that our customers were not retail consumers, but small poultry farms, we consulted directly with them - the famers who had been contacting us. What we learned that their customers typically reuse cartons, bringing them back to be refilled. Realizing that our customers had customers of their own, we came up with a self-effacing, debossed logo. This gave farmers the option of smoothly covering our logo with their own labels. Or they could simply rely on the carton's self-explanatory statement: "Contains 13 Farm fresh Eggs."
Research: Early on, a few large egg producers had expressed interest in our new 13-egg carton, but their egg-packing machinery was only designed to pack eggs in pairs. They could only handle even numbers like, 6, 12 or 18 eggs. To pack an odd number like 13 eggs, they would need to make a major retooling investment.

This meant that, for the time being, our cartons would only be practical for small egg-producers who would be packing their eggs by hand. (Farm-stands, farmer's markets and the like.)
Inspiration: Maybe it was a counter-intuitive response to finding out that my cholesterol levels were slightly elevated. But, in 2011, I began to play around with an idea for fitting even more eggs into a carton. The Baker's Dozen Egg Carton was the eventual result.
Project Duration: The project has taken about 8 years, in all, to complete.
Operation Flow: In 2012, when the Baker's Dozen Egg Carton was still only a concept, the Huffington Post listed the Baker's Dozen Egg Carton as 1 of several packaging concepts they wished were real.

Naturally, I wanted to grant their wish. But how?

Then I got a call in from Willow Valley Farms in Nebraska. And I had to tell them what I'd told so many others: that the product did not yet exist.

Together we formed Baker's Dozen Egg Cartons, LLC
Patents: Baker's Dozen Egg Cartons, LLC. (trademarks pending)