Pony Pack Tea Fungsi Utama: Kemasan Kothak Hadiah Teh by Xiang Qian, Deng Zhehao and Yao Wenliang

Pony Pack Tea Fungsi Utama: Kemasan Kothak Hadiah Teh by Xiang Qian, Deng Zhehao and Yao Wenliang is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Desain Bungkusan Competition Category.

PerakBungkusan· 2020

Pony Pack Tea Fungsi Utama: Kemasan Kothak Hadiah Teh

by Xiang Qian, Deng Zhehao and Yao Wenliang

Client: Rufy Design

A' Design Award Perak Winner in Bungkusan Category

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Verified Award Winner

Verify Award Status for #87642

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pony Pack Tea Fungsi Utama: Kemasan Kothak Hadiah Teh

Pony Pack Tea yaiku desain kemasan hadiah kang digawe kanggo teh premium. Konsepe ngetutake sejarah dawa gawe teh, ing ngendi cara-cara tradisional dilestarekake lan digabungake karo manajemen produksi modern. Aksara Cina kang ditulis nganggo gaya jaman-jaman kang beda ditumpuk ing lumahe kanggo ngungkapake kualitas kang digawa saka jaman menyang jaman. Setelane kalebu kothak lan tas kanvas kang ditutup nganggo simpul tali kang dikencengake. Kertas mawa tekstur kang prasaja dipigunakake, kanthi cetak layar, bronzing lan embossing. Wujude ngelingake marang kolom teh lan kue teh.

The Recognition

About the A' Design Award Perak

Pony Pack Tea Fungsi Utama: Kemasan Kothak Hadiah Teh menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Pony Pack Tea Fungsi Utama: Kemasan Kothak Hadiah Teh dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Pony Pack Tea Fungsi Utama: Kemasan Kothak Hadiah Teh iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The unique attribute of this project lies in the use of a relatively obscure design idea, with the text of different ages as the main body of the tea process to connect the heritage
Dimensions & Packaging: Box x24.2cm*y15cm*z5.1cm bag x63cm*d10.5cm
Tags: Tea packaging design, gift box packaging design, calligraphy, Oriental charm design
Production Technology: Canvas slanting across the belt tea bag, rope tightening knot type, screen printing, bronzing, convex, simple texture paper
Design Challenge: The challenge of the research and development of high-end gifts comes from how to explore the historical origin of the brand itself, so as to interpret the form, charm and soul in line with the product temperament in essence, and at the same time, to ensure that the cost of packaging form will not lead to the soaring cost of mass production.
Research: 1. Research type: the user group is high-end consumers aged 25-45 years old.
2. Research objectives and methods: to find the essential value demand behind high-end gifts, conduct research, simulation, inquiry and analysis
3. Data collection and research tools: inspiration board, mind map, database
4. Research effects of participants or real-life phenomena such as experiments, results, insights and influences, business, society and design itself: through data research, simulation gifts, and search for experimental participants who meet the characteristics without telling them to buy finished products and send them to friends and then conduct investigation. It is found that high-end consumer groups not only have requirements for the quality of the product itself, but also have certain requirements for the historical origin behind the product as well as the aesthetic feeling of packaging design form and the charm it shows. We have therefore integrated the three to highlight the quality, heritage and extraordinary taste of the gift, in order to gain the ultimate buyer a solid friendship and praise in return.
Inspiration: The inspiration comes from its tea making process. On the basis of traditional techniques, the key parts of the tea are kept and the modern scientific management is introduced. After hundreds of years, the traditional part of tea has been preserved with better production techniques. Therefore, the superposition of the writing styles of different ages is used to express the inheritance of quality across time.
Project Duration: 2017-2017.9 changsha, hunan province, China
Operation Flow: The design target customers are 25-45 years old in the middle and high-end consumption capacity of the crowd. The starting point of this design is the brand story, the special structure of the product and the Oriental spirit. The tea Marvin is the background, and the special structure of the product is combined with the shape of the tea column and tea cake. To create a cultural background, special appearance modeling, Oriental aesthetics of the collection level gift packaging, is the design for the final buyers of the integration and optimization of the value set, to create value for the buyers.
Team Members: Planning: liu jun
Designer: xiang qian
Assistant: li sai
Text collation：Yao wenliang
Image Credits: Photo # 1: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 2: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 3: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 4: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 5: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang。