Cong Tai Baijiu Fungsi Utama: Kemasan Ombèn-ombèn by Wen Liu and Junyi Xiao

Cong Tai Baijiu Fungsi Utama: Kemasan Ombèn-ombèn by Wen Liu and Junyi Xiao is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Desain Bungkusan Competition Category.

PerakBungkusan· 2020

Cong Tai Baijiu Fungsi Utama: Kemasan Ombèn-ombèn

by Wen Liu and Junyi Xiao

Client: He Bei Han Dan Cong Tai Wine Business Co.,Ltd

A' Design Award Perak Winner in Bungkusan Category

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Verified Award Winner

Verify Award Status for #88605

View at A' Design Award Press Release Award Badge

Colors

The Design

About Cong Tai Baijiu Fungsi Utama: Kemasan Ombèn-ombèn

Cong Tai Baijiu iku desain kemasan pengeling-eling kanggo minuman keras Cina sing dirilis kanggo taun tikus. Motif utamane dijupuk saka cekelan lawang arsitektur tradisional Cina, ngrujuk marang tikus minangka kéwan zodiak kapisan sing mbukak taun. Label njero nggabungake wangun tikus lan dhuwit recehan kanggo nuduhake kasugihan lan begja, déné cincin njaba nggunakake pola sing sumunar kanggo efek sing urip. Botol iki digawé saka keramik kanthi tékstur marmer lan dirampungake nganggo cithakan transfer banyu.

The Recognition

About the A' Design Award Perak

Cong Tai Baijiu Fungsi Utama: Kemasan Ombèn-ombèn menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Cong Tai Baijiu Fungsi Utama: Kemasan Ombèn-ombèn dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Cong Tai Baijiu Fungsi Utama: Kemasan Ombèn-ombèn iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To welcome and also to remind people of the coming year of rat in 2020, the designers hereby design a zodiac baijiu with commemorative value. Additionally, the design transfers a memorable meaning for this coming rat year.
Dimensions & Packaging: The packaging box size is 160mm in length, 130mm in width and 320mm in height.
Tags: Illustration, Craft, Zodiac Baijiu，Chinese Culture, Rat
Production Technology: The material of the bottle is made of ceramic. The design uses the technology of water transfer printing.
Design Challenge: The idea of changing an image of the rat as an anthropomorphic figure in the design is to break the traditional impression of the image of the rat. In this case, this image can be better accepted and spread.
Research: In order to greet the coming Chinese rat year, the designers hereby design a product packaging design with a commemorative value specially. The outcome of design style and direction is from researching and understanding the rat.
Inspiration: The inspiration of the main design of the product is a style of a catch on a Chinese ancient architecture door. It implies that the rat is the first zodiac that opens the door of Chinese year. Moreover the internal side of the design which blends in the form of rat and coin suggests the meaning of wealthy and auspicious. While the external side applies the radiant effect to create a lively atmosphere. The using material of the design bottle is a marble ceramic to presents Chinese characteristics.
Project Duration: The project started in March 2019 and finished in April 2019 in Shenzhen.
Operation Flow: For better conveying Chinese traditional culture to the world completely and encouraging people to love Chinese culture in a deeper meaning.
Team Members: Designer：Wen Liu
Designer：Junyi Xiao
Designer：Huimin Gong
Designer：Weijie Kang
Image Credits: Image #1: Creator Wen Liu, Cong Tai Baijiu, 2019.
Image #1: Creator Junyi Xiao, Cong Tai Baijiu, 2019.
Image #1: Creator Weijie Kang, Cong Ta Baijiui, 2019.
Image #1: Illustrator Huimin Gong, Cong Tai Baijiu, 2019.