Greyder V Kemasan Kothak Sepatu by Musa Celik

Greyder V Kemasan Kothak Sepatu by Musa Celik is a highly esteemed winner of the very prestigious 2020 A' Design Award Emas in Desain Bungkusan Competition Category.

EmasBungkusan· 2020

Greyder V Kemasan Kothak Sepatu

by Musa Celik

Client: Greyder

A' Design Award Emas Winner in Bungkusan Category

38,869

Verified Award Winner

Verify Award Status for #88910

View at A' Design Award Press Release Award Badge

Colors

The Design

About Greyder V Kemasan Kothak Sepatu

Greyder V yaiku kothak sepatu sing dirancang kanggo nggawa lan nyimpen sepatu tanpa kanthong plastik. Gagang sing manunggal karo kothake ndadekake kothak iki bisa digawa nganggo tangan sawise dituku. Rong ruang kapisah nyekel sepatu kanthi wangun V, sing ndadekake mbukak kemasane gampang. Wangun V iki kainspirasi saka gerakan mlaku, nalika sikil siji ngliwati sikil sijine. Kothak iki digawe saka karton nganggo metode grinding, lan bahane bisa didaur ulang lan bisa terurai kanthi alami. Wangun vertikal sing kompak uga ndadekake kothak iki bisa disimpen minangka wadhah kanggo sepatu serep ing kantor.

The Recognition

About the A' Design Award Emas

Greyder V Kemasan Kothak Sepatu menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. Greyder V Kemasan Kothak Sepatu dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. Greyder V Kemasan Kothak Sepatu nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This package offers the consumer a simple solution to carry shoes. Classic shoe boxes need a plastic bag when transported. The handles in this design eliminate the need for plastic bags. Shoe storage compartments make it easy to unpack the shoes.
Dimensions & Packaging: Height: 290mm Width: 330mm Depth: 130mm
Tags: Shoe box, Creative shoe box, Package design, Shoe storage box
Production Technology: The package is produced by grinding method from carton. 100% recyclable and biodegradable materials have been used.
Design Challenge: The packages had to be produced a good workmanship from a material of quality since objective was to make the box to be kept by the consumer to use for a long time. Faced with 2 important challenges in this process.

1- Transportation of the packages from the package producer to the shoe producer.
2- Packages being covered with dust during the residence time in the storage of the shoe producer.
Research: Face-to-face interviews were held with 10 women working in the office. Questions were asked about buying, carrying and using shoes and the problems that this design could solve were identified:

1- Packaging the shoes with plastic bags in the sales points.
2- Standard shoe boxes being unable to meet the needs of people who keep a spare shoe in their offices.

Therefore, in order to solve these problems, a design has been made that offers both practical portability and creative storage.
Inspiration: As people walk, one foot heels on the other. This creates a "V" shape. This movement also inspired product packaging. When the package is opened, the shoes form a "V" shape, just like walking.
Project Duration: The project began in January 2017. It took 1 year to develop the design and it is been launched in Turkey in July 2018.
Operation Flow: Plastic bags were used for carrying shoe boxes before. The need for plastic bags for carrying, keeping and storing has been met with this design. This resulted in less plastic waste than before. Especially, we observed that businesswomen are keeping a spare shoe in their office. Due to the small space it takes, this package also became a frequently used furniture in means of storage.
Image Credits: All Images:

Photographer Mehtap Orgun, Greyder Box Photographs, 2019