Mi Sports Bluetooth Headset Mini Fungsi Utama: Kemasan Headset by Xiaomi

Mi Sports Bluetooth Headset Mini Fungsi Utama: Kemasan Headset by Xiaomi is a highly esteemed winner of the very prestigious 2020 A' Design Award Wesi in Desain Bungkusan Competition Category.

WesiBungkusan· 2020

Mi Sports Bluetooth Headset Mini Fungsi Utama: Kemasan Headset

by Xiaomi

Client: Xiaomi

A' Design Award Wesi Winner in Bungkusan Category

14,642

Verified Award Winner

Verify Award Status for #89167

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mi Sports Bluetooth Headset Mini Fungsi Utama: Kemasan Headset

Teks Buku: Mi Sports Bluetooth Headset Mini iku kemasan sing digawe kanggo headset Bluetooth olahraga. Bagean ngarep kemasan mung nampilake earpiece lan controller, dene kabel tetep didhelikake. Baki PET ing njero nyekel headset supaya tetep ing panggonane, lan tutup kertas mbentuk cangkang njaba. Yen diamati saka kadohan, rong earpiece katon kaya mripat lan controller katon kaya cangkem. Warna tambahan lan detail cithakan ngowahi saben kemasan dadi rai emoji kanthi ekspresi sing beda-beda. Desain iki ditujokake kanggo narik kawigaten pembeli enom kanthi biaya produksi sing murah.

The Recognition

About the A' Design Award Wesi

Mi Sports Bluetooth Headset Mini Fungsi Utama: Kemasan Headset menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Mi Sports Bluetooth Headset Mini Fungsi Utama: Kemasan Headset dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Mi Sports Bluetooth Headset Mini Fungsi Utama: Kemasan Headset diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a low-profile product that targets the lower end of the sports headset market. So it is the designer's task to add an element of fun to its packaging, using the language of the younger generation to appeal to them, emoji comes to mind. The headset and controller can also be viewed as the eyes and mouth of an emoji icon. The packagings become emoji icons with different emotions.
Dimensions & Packaging: dimension height 79mm, Length 110mm, width 28mm
Tags: Handset, electronic, emoji, packaging, colorful
Production Technology: The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller.
material: Paper, PET
Design Challenge: As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.
Research: Mi Sports Bluetooth Headset Mini is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 12.9 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.
Inspiration: In current China, for phone chatting, the young generation use a lot of picture formed emoji to chat to each other, instead of typing words. To make this low-profit product more easier to approach young generation, our design strategy is to use the language of the younger generation to appeal to them-emoji comes to mind.
Project Duration: The project started in April 2018 and finished in April 2019 in Beijing, China
Operation Flow: Emoji is an amazing way of communication-a single emoji can encompass so many different meanings. From a distance the shell of the headset are just blocks of black, but it can also be viewed as the eyes of an emoji icon; similarly the controller becomes the mouth. With additional decorations and colors, the packagings become emoji icons with different emotions.
Patents: Copyrights belong to Xiaomi, 2019
Team Members: Design director: Lu Chen
Packaging designer: Weijie Jiang
Packaging structure design: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge