Macau Light Festival 2018 TVC Iklan TV dening Puzzle Lai Meng Tak

Karya Macau Light Festival 2018 TVC Iklan TV dening Puzzle Lai Meng Tak minangka pemenang sing diajeni banget saka A' Design Award Perak 2020 sing bergengsi ing Kategori Kompetisi Desain Film, Video lan Animasi.

PerakFilm· 2020

Macau Light Festival 2018 TVC Iklan TV

dening Puzzle Lai Meng Tak

Klien: Mirage Visuals

Pemenang A' Design Award Perak ing Kategori Film

34,062

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #89403

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Macau Light Festival 2018 TVC Iklan TV

Macau Light Festival 2018 TVC yaiku iklan televisi kang digawe kanggo ngiklanaké festival cahya kutha. Iklan iki nampilaké festival kasebut minangka trowongan wektu. Tampilan saka sudut pandang wong kapisan nuntun panonton liwat instalasi cahya, pemetaan proyeksi telung dimensi lan dolanan interaktif. Unsur-unsur lokal saka gastronomi, arsitektur, budaya lan kreativitas dituduhaké minangka seni instalasi sajroning animasi kasebut. Kabeh jupukan gambar direncanakaké ing storyboard lan dites minangka gerak demo ing piranti lunak telung dimensi sadurunge syuting. Rekaman aksi langsung, efek visual lan grafis gerak digabungaké.

Pangakuan

Babagan A' Design Award Perak

Macau Light Festival 2018 TVC Iklan TV menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Macau Light Festival 2018 TVC Iklan TV dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Macau Light Festival 2018 TVC Iklan TV iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Revolving around the concept of time, the Festival will weave up local elements of gastronomy, humanity, architecture, culture, creativity and other realms. The event will not only manifest the city’s East-meets-West cultures, but also portray nostalgic stories and childhood memories of Macao people, leading spectators onto a glittery journey across time and space in Macao.
Ukuran & Kemasan: HD 1920X1080 Video
Tag: TV commercial, Live shooting, VFX, Motion graphics, 3d animation
Teknologi Produksi: In this project, we planned all shots in the storyboard, and make a demo motion in 3D software, so that we can prepare all the materials
and props before the video shooting. And we try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival.
Tantangan Desain: The concept of turning the entire Light Festival into a "time tunnel" was difficult to achieve at first. Through many special effects of pre-production and post-production, the whole concept can be perfectly displayed.
Riset: In the early days of the project, we used a lot of different expressions. How to connect the contents of the entire light festival together, after repeated reflections, finally decided to use the time tunnel as the theme of the whole advertisement. We try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival.
Inspirasi: In this TV Commercial, the Macau Light Festival is transformed into the concept of "time tunnel". Through the first person vision, various lighting installation, 3D mapping, interactive games, etc., to explore the light and shadow devices in different places of the Macau Light Festival , to the audience Showcase the exciting content of the 2018 Macau Light and Shadow Festival.
Durasi Proyek: The project started in October 2018 in Macau and finished in November 2018 in Macau, and was exhibited in Macau in December 2018.
Alur Operasi: Video file can be operated in every video player
Paten: Copyrights belong to MIRAGE VISUALS 2019
Anggota Tim: Client：MACAO GOVERNMENT TOURISM OFFICE
Video Production：MIRAGE VISUALS
Director：Puzzle Lai
Concept & Storyboard：Puzzle Lai, Cheong In Fong
Director of Photography：Simon Ma
3D Animation: Hayden Mok@SPICY Banana, Michael Fong@SPICY Banana , River Ng@SPICY Banana , CM Lee@SPICY Banana, Wyatt Wai@SPICY Banana
2D Motion Design：吳穎儀 Pancy Ng
Edit: Puzzle Lai
Compositing：Puzzle Lai
Color Grading：Puzzle Lai
Music & Sound Design Production：：Joe Lei, Jason Chang