Lidu Sorghum Baijiu Fungsi Utama Kemasan Minuman Keras dening Wen Liu and Bo Zheng

Karya Lidu Sorghum Baijiu Fungsi Utama Kemasan Minuman Keras dening Wen Liu and Bo Zheng minangka pemenang sing diajeni banget saka A' Design Award Wesi 2020 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

WesiBungkusan· 2020

Lidu Sorghum Baijiu Fungsi Utama Kemasan Minuman Keras

dening Wen Liu and Bo Zheng

Klien: Shenzhen Oracle Creative Design Co., Ltd

Pemenang A' Design Award Wesi ing Kategori Bungkusan

17,621

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #89771

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Lidu Sorghum Baijiu Fungsi Utama Kemasan Minuman Keras

Lidu Sorghum Baijiu minangka desain kemasan kanggo arak sorgum khas Tiongkok. Botol iki digawe saka kaca kristal sing disemprot warna ijo, dene label botol lan label gulu nganggo kertas khusus sing katon kuna. Tutupe nggabungake logam lan plastik, dene kothak njaba digawe saka kertas khusus werna ireng kanthi motif emas lan ireng. Ukuran kemasan iki dawane 70 mm, ambane 70 mm, lan dhuwure 260 mm. Wangune adhedhasar prototipe botol asline lan ngetutake gaya minimalis kontemporer. Kesederhanaan bahan sing digunakake nyuda pambuwangan lan cocog karo selera konsumen enom.

Pangakuan

Babagan A' Design Award Wesi

Lidu Sorghum Baijiu Fungsi Utama Kemasan Minuman Keras menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Lidu Sorghum Baijiu Fungsi Utama Kemasan Minuman Keras dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Lidu Sorghum Baijiu Fungsi Utama Kemasan Minuman Keras diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Lidu Sorghum Baijiu's brewing techniques began in the Yuan Dynasty. The technology of Baijiu making has been included in the list of Jiangxi Intangible Cultural Heritage after five generations. The idea of design is based on the basic prototype of Lidu Sorghum Baijiu's bottle. The design of Lidu Sorghum Baijiu conveys a contemporary minimalist fashion visual language. Young Chinese consumers could easily accept this visual result of design.
Ukuran & Kemasan: The packaging size is 70mm in length, 70mm in width and 260mm.
Tag: Baijiu, Baijiu packaging, Chinese, Consumer, Visual Language
Teknologi Produksi: The bottle is made of crystal glass and sprayed with green. The bottle label and the neck label are made of old special paper. The pattern text of the bottle is black and gold. The cap is made of metal and plastic. The box is made of black special paper. The text and pattern are gold and black gold.
Tantangan Desain: It is very difficult to change the cognitive awareness of the product packaging of consumers. The design requires a lot of researching and analyzing the current market for the propose of breakthrough a traditional Chinese liquor packaging design. According to a big data analysis report that consumers are becoming more and more fashionable. A lot of consumers prefer a modern and minimalist design style. The way of consumption is becoming more rational.
Riset: In the age of high homogeneity of Chinese traditional liquor, the packaging design of Baijiu needs serious thinking on applying the visual language of Baijiu to distinguish similar products. The visual language of design should be accessible for consumers to understand. After analyzing the Baijiu market, it is found that consumers are not very familiar with Baijiu packaging. Thus it is important to apply an easy-to-understand visual language.
Inspirasi: The design inspiration is from daily life discovery. There are many textures on the surface of the vase that is mainly to enhance the glass quality. Also, many items on the shelves seem to have a similar design style in the supermarket. Many famous brands would like to make a differentiation with minority brands, so they design a display rack for their own product and the result is more vivid and classy. Thus I applied these discovery elements into my design to present an ecologically harmonious image.
Durasi Proyek: The project began in October 2018 in Shenzhen, China, and completed in November 2018 in Shenzhen, China.
Alur Operasi: This work breaks through the packaging form of traditional Chinese liquor. It is very often to see a lot of Baijiu packaging is traditional design style in the Chinese market. Those packaging are not suitable for the aesthetics of young consumers. They are also not beneficial for the trend of recycling environmental protection. So it is necessary to simplify the materials and technologies of packaging in the design process. The way of consumption should return to the quality of the product itself, rather than the gorgeous packaging as it would lead to a waste of resources. My design intends to change the product packaging awareness of consumers and customers.
Anggota Tim: Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang
Kredit Gambar: Image #1: Creator Wen Liu, Lidu Sorghum Baijiu, 2018
Image #1: Creator Bo Zheng, Lidu Sorghum Baijiu, 2018
Image #1: Creator Weijie Kang, Lidu Sorghum Baijiu, 2018