Mi Band 3 Kemasan Sport Band by Xiaomi is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Desain Bungkusan Competition Category.

PerakBungkusan· 2020

Mi Band 3 Kemasan Sport Band

by Xiaomi

Client: Xiaomi

A' Design Award Perak Winner in Bungkusan Category

25,245
Verified Award Winner
Verify Award Status for #90017

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mi Band 3 Kemasan Sport Band

Mi Band 3 iku desain kemasan kanggo sport band. Kemasan iki nggunakake angka 3 kang prasaja minangka titik visual utama, dikupengi pola kang kaideni saka lintasan atletik. Pola iki ambabar ing sakabehe kothak lan ngandharake obahing olahraga liwat garis-garis kang prasaja. Kothak iki dipotong die-cut lan dilempit saka kertas, kanthi dhuwure 108 milimeter, dawane 75 milimeter, lan ambane 32 milimeter. Warna kang beda nandhani versi kang beda. Seri iki nggunakake desain kang seragam supaya tetep katon ing rak-rak toko.

The Recognition

About the A' Design Award Perak

Mi Band 3 Kemasan Sport Band menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Mi Band 3 Kemasan Sport Band dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Mi Band 3 Kemasan Sport Band iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mi Band 3 is a low profile product that targets the lower end of the sports headset market. The design task is to add some attractive elements to the packaging and make an outstanding look from the shelves. The whole series of packaging maintains a uniform design to draw attention from the consumers, thus creating new possibilities for display in an offline setting.
Dimensions & Packaging: dimension
height 108, Length 75, width 32mm
Tags: Sport, band, electronic, packaging, colorful
Production Technology: material: Paper
Structure: paper die cut and fold to box.
Design Challenge: For a low-profile product that targets the lower end of the sports headset market, the whole series of products maintains a uniform design with rich colors to draw attention from the consumers, thus creating new possibilities for display in an offline setting.
Research: Mi Band 3 is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 22.22 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the designers' task to add some attractive elements to its packaging and make it outstanding from the shelves.
Inspiration: Mi Band 3 packaging emphasizes the youth and energy frequently associated with this group of users, so the packaging uses a simple figure of 3 as the visual point, surrounded by a pattern design that draws inspiration from the athletics track. This pattern extends over the entire package, conveying the dynamicity of sports using simple lines. The Mi Band 3 series features several versions in different colors.
Project Duration: The project stared in July 2018 in Beijing China, finished in May 2019 in Beijing China
Operation Flow: In China, the electronic sport product packaging has the same feelings, which are cold, distant, and serious. The design hopes to bring energetic, color, and warm feelings to the product. The packaging delivers that the low-profit products also could have the best design.
Patents: Copyrights belong to Xiaomi Inc, 2019
Team Members: Design director: Lu Chen
Packaging designer: Jiangpeng Su
Packaging structure design: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge