DIY Spice Blends by Chef Heidi Resep Digital Media Sosial dening Lize-Marie Swan

Karya DIY Spice Blends by Chef Heidi Resep Digital Media Sosial dening Lize-Marie Swan minangka pemenang sing diajeni banget saka A' Design Award Perak 2020 sing bergengsi ing Kategori Kompetisi Desain Pariwara, Pemasaran lan Komunikasi.

PerakPariwara· 2020

DIY Spice Blends by Chef Heidi Resep Digital Media Sosial

dening Lize-Marie Swan

Klien: Unilever Food Solutions

Pemenang A' Design Award Perak ing Kategori Pariwara

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Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

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Babagan DIY Spice Blends by Chef Heidi Resep Digital Media Sosial

Solusi Unilever Food ditugasi warga Chef Heidi Heckmann (Chef Pelanggan Wilayah, Cape Town) nggawe 11 resep Spice Blends unik nggunakake Robertsons Spice Range. Minangka bagéyan saka kampanye "Perjalanan Kita, Penemuan" yaiku nggawe gambar lan desain unik nggunakake bahan kasebut kanggo kampanye Facebook sing nyenengake. Saben minggu Chef Heidi unik Spice Blends dikirim minangka Kiriman Facebook Canvas kaya media. Saben resep kasebut uga kasedhiya kanggo download iPad ing situs web UFS.com.

Pangakuan

Babagan A' Design Award Perak

DIY Spice Blends by Chef Heidi Resep Digital Media Sosial menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. DIY Spice Blends by Chef Heidi Resep Digital Media Sosial dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. DIY Spice Blends by Chef Heidi Resep Digital Media Sosial iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Unilever Food Solutions tasked resident Chef Heidi Heckmann (Regional
Customer Chef, Cape Town) to create 11 unique Spice Blends recipes using the Robertsons Spice Range. As part of “Our Journey, Your Discovery” campaign the idea was to create unique images and designs using these ingredients for a fun Facebook campaign. Each week Chef Heidi’s unique Spice Blends was posted as media-rich Facebook Canvas Posts. Each of these recipes is also available for iPad download at the UFS.com website.
Ukuran & Kemasan: Each design was aprox. 500mmx500mm on a 50mm black painted tile slate. Each recipe is then digitized to an A4 layout for iPad use.
Tag: advertising, Art Direction, photography, illustration,
Teknologi Produksi: Each image was produced using the ingredients of each recipe and sourced from the Robertson Spice Range. Each illustration was handcrafted, brushed and composited on a black tile slate and took with a DSLR camera in the studio.
Inspirasi: The inspiration for each of these images came from the Spice Blend recipes names. These images were meticulously crafted by brushing the various spice ingredients together to form and switch on the senses in 11 eye-catching designs.
Durasi Proyek: The campaign ran from 27 Jun 2017 to 14 Jun 2017 on the Unilever Food Solution SA facebook page.
Anggota Tim: Copywriter/Art Director: Lize-Marie Swan
Account Exec: Cheila Madureira
Account Exec: Sarah Bartholomew