Feira do Alvarinho Kampanye Pariwara by Fabio Alves

Feira do Alvarinho Kampanye Pariwara by Fabio Alves is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Desain Pariwara, Pemasaran lan Komunikasi Competition Category.

PerakPariwara· 2020

Feira do Alvarinho Kampanye Pariwara

by Fabio Alves

Client: MarkaBranka

A' Design Award Perak Winner in Pariwara Category

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Verified Award Winner
Verify Award Status for #91133

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Colors

The Design

About Feira do Alvarinho Kampanye Pariwara

Feira do Alvarinho minangka pesta anggur taunan sing kalakon ing Moncao, ing Portugal. Kanggo komunikasi acara kasebut, digawe kerajaan kuna lan fiksi. Kanthi jeneng lan peradaban dhewe, The Kingdom of Alvarinho, sing ditunjuk amarga Moncao dikenal minangka ayunan anggur Alvarinho, inspirasi ing sejarah nyata, papan, wong sing apik lan legenda Moncao. Tantangan paling gedhe saka proyek iki yaiku nyritakake crita nyata wilayah kasebut menyang desain karakter.

The Recognition

About the A' Design Award Perak

Feira do Alvarinho Kampanye Pariwara menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Feira do Alvarinho Kampanye Pariwara dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Feira do Alvarinho Kampanye Pariwara iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With the slogan The Biggest Wine Party in Portugal, the multimedia advertising campaign shows that Feira do Alvarinho is more than just an annual entertainment event with food, wine and music. It is an affirmation of the identity of a territory, rich in resources and with a unique geographical location, that makes itself known by its traditions, customs and places. Here, the production of Alvarinho wine plays an important economic and social role.
Dimensions & Packaging: Poster 42x60 cm. Brochure 35x25 cm, 8 pages. Outdoor advertising with specific dimensions. Full 3D modelled and animated video adapted to the different social standard sizes.
Tags: Feira do Alvarinho, Moncao, Wine Party, Portugal, Multimedia, Advertising, Campaign, Illustration, Design, Character Design, Event, Promotional video, Animation 3D
Production Technology: Offset and digital printing. Full 3D modelled and animated video. Merchandising and Mascot with specific production.
Design Challenge: The biggest challenge of this project was the handmade illustration, the character design process of creating The Kingdom of Alvarinho without neglecting or twisting the elements and details of the history, iconic and legendary people, mythological figures, places and rest of civilization. We carried the real story of the territory into character design.
Research: Without ever losing the focus on promotion and commercialization of Alvarinho wine, we created a new kingdom, The Kingdom of Alvarinho, and told its story in a storytelling way. We used different advertising tools on the multimedia campaign, such as illustrations for the main poster, brochure, magazine/journal ads and outdoor advertising, 3D animated promotional video, merchandising, new website, radio jingle and even the official mascot. All of them developed to reinforce the Alvarinho condition as a strategic instrument in the economic competitiveness of the region.
Inspiration: Feira do Alvarinho is an annual wine party that takes place in Moncao, in Portugal, more precisely in the middle of a leafy park nearby river Minho, close to the Galician border. To communicate the event, we created an ancient and fictional kingdom, unmentioned in the history books. We named it The Kingdom of Alvarinho because Moncao is known as the cradle of Alvarinho wine. With own name and civilization, it was inspired in the real history, places, iconic people and legends of Moncao.
Project Duration: From February to July 2019, in Moncao, Portugal.
Operation Flow: Poster, Brochure, Magazine and Journal ads, Outdoor Advertising, 3D animated promotional video, Website, Mascot, Radio jingle and Merchandising.
Team Members: Fabio Alves
Marcio da Rocha
Rafael Pereira
Image Credits: MarkaBranka, 2019