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Yo,verde Minyak Zaitun dening Antonio Cuenca

Karya Yo,verde Minyak Zaitun dening Antonio Cuenca minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2020 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.


PerungguBungkusan· 2020

Yo,verde Minyak Zaitun

dening Antonio Cuenca

Klien: Yo, Verde

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

14,103

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #91926

Warna

Desaine

Babagan Yo,verde Minyak Zaitun

Olahraga sintesis kanggo desain iki inspirasi karo lodhong klasik. Jeneng kasebut minangka insignia produk sing mbenerake warna minyak ijo ing jero. Ing sisih ngarep, logo kasebut dibangun saka salib farmasi sing dadi jantung piksel. Desain sing cerdas lan tanpa arti sing nggunakake pesen sing ana gandhengane karo kesehatan lan isine.

Pangakuan

Babagan A' Design Award Perunggu

Yo,verde Minyak Zaitun menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Yo,verde Minyak Zaitun dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Yo,verde Minyak Zaitun nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik
The product design is emphasized by its strong green colour over white, and its concept about health as the principal brand attributes. Naming, graphic design and finishing work together showing a powerful & consistent product, which breaks the usual design concepts about olive oil.
Ukuran & Kemasan
This bottle is manufactured into glass with rounded shapes, a capacity of 500ml. Its measurements are 20cm height and 7,5cm wide.
Tag
packaging, extra virgin olive oil, oil, food packaging, graphic design, package, packaging design
Teknologi Produksi
Glass. This bottle is painted in white, and printed in two colours.
Tantangan Desain
Our challenge was to design a new visual language in olive oil world, unconventional and fresh, in order to connect to a public which needs to feel healthy. At the same time, this design must work all over the world, and look updated, healthy and simple, according to its cost.
Inspirasi
Yo, verde produces early harvest oil collected in the month of October. The family that collects and produces the oil are farmers and pharmacists. They wanted both disciplines to be perceived in their packaging with an iconic, modern design and using visual codes little used in the olive oil sector.

Starting from this brief, it was studied which visual formula was the most appropriate to convey a message that would unite the territory of the oil and the pharmaceutical sector. The bottom line was that a good idea was to make the bottle look like a classic syrup pot. Three key elements were synthesized, the appearance of the bottle, the name and the logo. In search of simplification in the message, a simple bottle with shapes similar to that of the syrup bottle was used, painting it white, with a sober stopper without artifices. The name of the product justifies the green color of the oil inside. The logo is constructed from the pharmaceutical cross forming a pixelated heart. All these elements are integrated and linked, bringing coherence to the idea.
Durasi Proyek
The project started in November 2016 and finished in February 2017 in Úbeda.
Alur Operasi
The bottle is easy to handle because of its reduced measurements. The screw cap is a non-refillable and anti-drip one, which allows to have a comfortable and delightful experience while serving. This Extra Virgin Olive Oil just can be bought in pharmacies, health stores, and own website.
Kredit Gambar
Fotógrafo: Balta fotografo

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