Nudus Panganan Cemilan by Angela Spindler is a highly esteemed winner of the very prestigious 2020 A' Design Award Emas in Desain Bungkusan Competition Category.
EmasBungkusan· 2020
Nudus Panganan Cemilan
Client: Depot Creative
A' Design Award Emas Winner in Bungkusan Category
Verified Award Winner
Verify Award Status for #92526The Design
About Nudus Panganan Cemilan
Kemasan kanggo perusahaan wiwitan nuduhake keripik woh lan sayuran sing sehat lan filosofi kabecikan telanjang lan humor sing lucu. Titik bedane yaiku digawe saka irisan-irisan woh lan sayuran, garing ing udara, ora ana sing ditambahake - mula dadi & # 039 ;telanjang & # 039; konsep. Senajan ireng iku pilihan kandel lan unconventional kanggo pasar cemilan sehat, agensi milih iki kanggo nuduhake vibrancy produk lan menehi beting ekstra bengok-bengok. Fotografi njupuk prodhuk sadurunge lan sawise pangatusan udhara sing nggambarake woh sing apik kaya sing dikarepake.
The Recognition
About the A' Design Award Emas
Nudus Panganan Cemilan menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. Nudus Panganan Cemilan dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. Nudus Panganan Cemilan nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Strategy, brand mark and packaging livery for a new air-dried fruit and vegetable snack.
The packaging imagery depicts the fruit and vegetables as gloriously naked as they day they were picked in sunny Australia. The stacked slices, going from fresh to dried, articulates the slow-dried method and the powerful crunch. The product is picked dried and packaged. - Dimensions & Packaging
- Size: 12.5cm wide by17cm high
- Tags
- Packaging Design, Snack Packaging Design, Food Packaging, Healthy Snack Packaging, Food photography, Design Inspiration, Brand Identity, Logo Design, Food Branding
- Production Technology
- The packaging is printed on rewind, using CMYK plus two spot colours per pack. The brand mark and image are finished with a spot UV gloss while the remaining material has a matt finish.
- Design Challenge
- Production is usually the challenge and this project was no different. Managing the process and the technical constraints was hard but we got a good result.
- Research
- It was important to tell the story as it is, pure and simple, to move away from the hand-drawn look & cute illustrations and instead present the product in a classical way. Our research took us to look at the art of still life and the essence of the fruit/vegetables as objects of beauty. The 'natural' side came in the simple photography, a single beautiful piece of nature just as it appears. It was important to retain the fruit/vegetable shapes, by using slices both fresh and dried. Not only that, the image gently tells the story of picked, sliced and dried in a very simple way, with nothing added.
- Inspiration
- Inspired by the still life paintings, we looked to create a range of product where the fruit and vegetables appeared just as nature had intended. The stark black background allows the photography to really jump off pack.
- Project Duration
- From concept through to finished art: May 2018-December 2018
Launched in to market March 2019 - Operation Flow
- This packaging targets those who are genuinely looking to eat an unadulterated snack. The tone of voice is playful to appeal to the slight tongue in cheek nature of the brand name. Everything about the product packaging supports its clean credentials. We were determined to create packaging that was clean and simple, just like the product.
- Team Members
- Angela Spindler: Creative Director/Designer
Andy Lewis: Photographer
Anna Lee: Copywriter
Anneke Decker: Retoucher/Finished Artist - Image Credits
- Photography: Andy Lewis
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