Karya Ccpuerh Tea Fungsi Utama: Kemasan Teh dening Somethink Brand minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2020 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2020

Ccpuerh Tea Fungsi Utama: Kemasan Teh

dening Somethink Brand

Klien: Ccpuerh

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

12,616

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #92660

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Ccpuerh Tea Fungsi Utama: Kemasan Teh

Teks Buku: Ccpuerh Tea minangka desain kemasan kanggo aneka teh sing dipadetake lan teh lepas. Wadhahe arupa kaleng aluminium bunder kanthi tutup emas lapis listrik, pola prunggu, lan tulisan sablon sutra. Kaleng iki nduweni diameter 80 mm, dhuwur awak 70 mm, lan dhuwur tutup 10 mm. Telung wangun sing dicithak, yaiku bunder, prismatik, lan segitiga, dadi tandha kanggo teh cilik bunder, teh cilik kothak, lan teh lepas. Werna kaleng sing beda-beda nuduhake tahapan kematengan teh sing beda, saengga pembeli bisa ngenali saben produk kanthi cepet. Desain iki menehi teh tradisional tampilan sing prasaja lan modern.

Pangakuan

Babagan A' Design Award Perunggu

Ccpuerh Tea Fungsi Utama: Kemasan Teh menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Ccpuerh Tea Fungsi Utama: Kemasan Teh dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Ccpuerh Tea Fungsi Utama: Kemasan Teh nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: This is a packaging project for tea. Through rich color matching, they create a variety of brand personality and growth space, pay attention to color matching system and saturation, etc., to create a high-end atmosphere and fashion characteristics. On the packaging, they used three shapes of round, prismatic and triangular, which correspond to small round tea, small square tea and loose tea. Different color cans represent different states of tea maturity. It allows consumers to quickly identify products in different can bodies and enrich their visual impact. What's important is that they broke the traditional impression inherent in the tea industry. They think that drinking tea can be very fashionable and very young.
Ukuran & Kemasan: 80mm in diameter, tank height 70mm, cover height 10mm
Compress tea leaves into small round, small square and loose tea.
Tag: Packaging, tea, color, fashion, youth
Teknologi Produksi: Round aluminum can body, lid electroplated gold, pattern bronzing, text silk screen process.
Tantangan Desain: In China, tea, as well as tea drinking, is full of traditional customs and rituals. How to get rid of the inherent impressions and make tea packaging more fashionable, younger and more high-end is the obstacle they have to overcome.
Riset: They found that in China, the tea industry is no longer confined to the traditional form of drinking, no matter from the consumer population or the use of the scene, the youngerization of the tea industry has become a trend. Most Chinese young people, when drinking tea, may even refuse to use too traditional tea packaging or drinking. In this case, they have studied the current tendency of young people to visual aesthetics and redesigned the packaging of this project. Through rich colors and simple typography, as well as the distinction between the elements on the packaging, young people can quickly identify the products in different can bodies and enrich the visual impact. And they put forward the design concept of "simply drinking good tea", which makes the behavior of drinking tea more simple.
Inspirasi: They found that in China, the tea industry is no longer confined to the traditional form of drinking, no matter from the consumer population or the use of the scene, the youngerization of the tea industry has become a trend. Most Chinese young people, when drinking tea, may even refuse to use too traditional tea packaging or drinking. In this case, they have studied the current tendency of young people to visual aesthetics and redesigned the packaging of this project. Through rich colors and simple typography, as well as the distinction between the elements on the packaging, people can quickly identify the products in different can bodies and enrich the visual impact. And they put forward the design concept of "simply drinking good tea", which makes the behavior of drinking tea more simple.
Durasi Proyek: Launched in Dongguan in January 2019,
completed in Guangzhou in April 2019,
and exhibited in Dongguan in June 2019.
Alur Operasi: Through rich color matching, they create a variety of brand personality and growth space, pay attention to color matching system and saturation, etc., to create a high-end atmosphere and fashion characteristics. On the packaging, they used three shapes of round, prismatic and triangular, which correspond to small round tea, small square tea and loose tea. Different color cans represent different states of tea maturity. It allows consumers to quickly identify products in different can bodies and enrich their visual impact. Let the behavior of drinking tea can also be very fashionable and very young.
Anggota Tim: Astro Wong
Dorne Tsui
Jr Deng
KC To
Kredit Gambar: Image #1: Designer Astro Wong, ccpuerh tea, 2019.
Image #2: Designer Astro Wong, ccpuerh tea, 2019.
Image #3: Designer Astro Wong, ccpuerh tea, 2019.
Image #4: Designer Astro Wong, ccpuerh tea, 2019.
Image #5: Designer Astro Wong, ccpuerh tea, 2019.