Darin Bungkus Kanggo Panganan Kesehatan Korea dening Heesoo Son and Seoyeon Yoon

Karya Darin Bungkus Kanggo Panganan Kesehatan Korea dening Heesoo Son and Seoyeon Yoon minangka pemenang sing diajeni banget saka A' Design Award Perak 2020 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerakBungkusan· 2020

Darin Bungkus Kanggo Panganan Kesehatan Korea

dening Heesoo Son and Seoyeon Yoon

Klien: Darin

Pemenang A' Design Award Perak ing Kategori Bungkusan

38,556

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #92688

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Darin Bungkus Kanggo Panganan Kesehatan Korea

Darin dirancang kanggo mbebasake wong modern saka ora nesu marang produk panganan kesehatan tradisional Korea ing masyarakat lemu, nampilake kejelasan grafis kanthi ringkes kanthi sensitif marang wong modern, ora kaya gambar sing ora digunakake sing digunakake dening toko panganan kesehatan tradisional Korea. . Kabeh desain digawe saka motif sirkulasi getih, kanthi nggambarake tujuan nyedhiyakake kesegaran lan kesehatan kanggo umur 20 lan 30-an.

Pangakuan

Babagan A' Design Award Perak

Darin Bungkus Kanggo Panganan Kesehatan Korea menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Darin Bungkus Kanggo Panganan Kesehatan Korea dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Darin Bungkus Kanggo Panganan Kesehatan Korea iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The project is designed to free modern people from reluctance to Korea's traditional health food products in the fatigue society, featuring simple, graphic clarity in delivering packages to the sensibilities of modern people, unlike the undesigned images that have been used by traditional Korean health food shops and called Geongang-won. All designs are made from motifs of blood circulation, visualizing the goal of providing vitality and health to the tired 20s and 30s. In the box, a graphic icon was inserted to show what juice was made of, and at the top of the pack was a pattern derived from the environment in which the material was grown and the properties of the material. In addition, the icons and patterns are made of colors taken from the material and are made up of main colors and sub-colors. Also, we designed a special typeface for the name of the product that will go into the box and pack for Darin's identity
Ukuran & Kemasan: The juice pack is 100mmx165mm, the small box is 175mmx105mmx95mm, and the big box is 180mmx275mmx95mm.
Tag: package design, korea, graphic design, pattern, healthcare, branding
Teknologi Produksi: Darin's juice is made from a total of seven ingredients: onion, black garlic, eel, pear, terrapin, red ginseng and antlers.
Tantangan Desain: In the process of designing the icons, we have been agonizing over how simple it should be to make the material simpler and more obvious.
Riset: After a visit and interview to find out how existing health centers operate, we found that the main customers are mostly in their 40s and older, and that most stores use packages of the same design, not different packages from store to store. it. We also surveyed people in their 20s and 30s to find out what they think about ‘Geongang-won’ and what we need to improve, and found that the main reason they refused ‘Geongang-won’ was because of the old-Fashioned design, which made them biased that only people of high age go there. And based on these surveys, we tried to communicate our goals aesthetically and visually to people in their 20s and 30s.
Inspirasi: In Oriental medicine, internal healing is considered a fundamental treatment rather than external treatment. And the treatment is the basic principle of smoothing blood circulation. So we used blood circulation, which connects the whole body, as a design motif, and we designed lines as a basic component to express blood circulation.
Durasi Proyek: The project started in September 2018 in Korea and finished in November 2018
Alur Operasi: Darin's package is divided largely with, healthy juice-bearing packs, boxes by material in which the pack is put, and large packaging boxes designed to hold two boxes. The two boxes are packed with two materials that matches well together.
Anggota Tim: Heesoo Son
Seoyeon Yoon
Kredit Gambar: Heesoo Son and Seoyeon Yoon