Wilsons Fungsi Primer: Kemasan Pangan Asu dening Gary Lawson

Karya Wilsons Fungsi Primer: Kemasan Pangan Asu dening Gary Lawson minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2020 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2020

Wilsons Fungsi Primer: Kemasan Pangan Asu

dening Gary Lawson

Klien: Lawson Design

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #94058

Gabung Daftar Tunggu Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Wilsons Fungsi Primer: Kemasan Pangan Asu

Teks Buku: Wilsons minangka desain kemasan kanggo pangan asu sing diproses kanthi tekanan dhingin (cold pressed). Jajaran produk iki nyakup telung produk, saben-saben kasedhiya ing kantong 2,5 kg lan 10 kg. Ilustrasi lanskap Kapuloan Inggris (British Isles) ngubengi saben kantong, lan saben produk duwe jeneng lan palet werna dhewe-dhewe. Kantong-kantong kasebut dicithak nganggo sistem CMYK kanthi teknik flexography, migunakake tinta basis banyu ing sanduwure lapisan tinta putih sing rata, banjur diwutuhi kanthi vernis pelindhung sing bening. Kantong foil sing entheng lan dilengkapi resleting sing bisa ditutup maneh ngganteni karung kertas sing abot, njaga kualitas seger pangan luwih suwe, sarta mbantu ngurangi larahan.

Pangakuan

Babagan A' Design Award Perunggu

Wilsons Fungsi Primer: Kemasan Pangan Asu menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Wilsons Fungsi Primer: Kemasan Pangan Asu dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Wilsons Fungsi Primer: Kemasan Pangan Asu nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Wilsons Cold Pressed dog food is a new, high quality product requiring a powerful and unique brand identity. Individually named, with beautiful colour palettes, the inspiring landscape illustrations wrap around the foil-fresh packaging. The overall design scheme's focus is not simply on the dog, but the wellbeing of both the owner and their beloved pet.
Ukuran & Kemasan: The 3 products are available in 2 sizes 2.5kg and 10kg, dimensions are 192 x 100 x 400mm and 365 x 115 x 710mm.
Tag: pet food, packaging design, pet food packaging designer, graphic designer, brand redesign, pet food branding, Wilsons pet food, cold pressed dog food, vector illustration, vector art, UK
Teknologi Produksi: Both the 2.5kg and 10kg bags were printed in CMYK using the flexography printing process. Environmentally responsible water-based inks were used throughout, a flood coating of white ink was applied below the process colours to boost vibrancy. Finally, the foil bags were varnished with a clear sealing coat to protect the surface.
Tantangan Desain: Within an ever-growing and competitive market place, Wilsons needed stand-out packaging to complement its stand-out product range. The client brief was clearly defined, reflect the quality within. Wide-open spaces, the beauty of nature, and the quality of life featured high. Illustrative style and individually named products would work together to convey refinement and modern dietary thinking.
Riset: Off the mark, we were able to establish the scope and potential of this project through a thoroughly researched and detailed client brief. The aspiration to design a standout brand that captured the essence and breadth of the British Isles was our goal. Through a series of colourful illustrations, the resulting visual brand set itself apart on the shelves of the UK's pet food stores.
Inspirasi: Influenced by market trends for high-grade ingredients and modern production methods, Wilsons Cold Pressed dog food has achieved superb results. The range necessitated a distinct style that would convey a sense of freedom, healthy living, and quality of life. Lawson Design drew upon the landscapes of the British Isles. From the dramatic highlands of Scotland, the dark mountains of Wales and the lush countryside of England and Ireland. The result is a range of packaging that captivates the essence of nature and tranquility, for pet and owner alike.
Durasi Proyek: The project concepts and research were started in 2018 and developed and completed in 2019 Carlisle, Cumbria, UK
Alur Operasi: Critical to the rebrand was the replacement of the heavy multi-layered paper sacks that were superseded by lightweight foil fresh bags. With the added benefit of resealable zip closures, the product's life span is extended, helping to eliminate needless waste. The overall effect is a revitalised product, packed with nutritional ingredients, using modern production methods and all delivered in a contemporary design driven by passion and a commitment to quality.
Kredit Gambar: Image #1: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #2: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #3: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #4: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #5: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson