Logothetis Kemasan Panganan dening Antonia Skaraki

Karya Logothetis Kemasan Panganan dening Antonia Skaraki minangka pemenang sing diajeni banget saka A' Design Award Emas 2021 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

EmasBungkusan· 2021

Logothetis Kemasan Panganan

dening Antonia Skaraki

Klien: Logothetis

Pemenang A' Design Award Emas ing Kategori Bungkusan

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Verifikasi Status Penghargaan kanggo #94668

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Logothetis Kemasan Panganan

Ibu Alam, inspirasi ingkang langgeng, nuntun dhateng desain luar biasa kangge cara tradisional. Logothetis Farm wonten ing Zakynthos, Yunani, ngugahaken nilai lan pentingipun warisan Yunani ingkang legendaris kanthi cara dinamis. Pengalaman farm to table kepanggih kalihan pesona desain, storytelling lan branding. Kanthi identitas klasik lan resik, sarta sentuhan playful kangge audiens jaman saiki, kemasan punika mbabar aura anget ingkang nampani sadaya konsumen supados ndarbeni!

Pangakuan

Babagan A' Design Award Emas

Logothetis Kemasan Panganan menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. Logothetis Kemasan Panganan dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. Logothetis Kemasan Panganan nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: A contemporary design for a traditional way of doing. Mother Nature unfolds some of her secrets, and the brand, Logothetis Farm in Zakynthos, Greece, offers her unique gifts to all. The farm to table experience met the magic of design and storytelling. That is how a classic and clean identity with a playful twist was created. Cute illustrations and soft pastel colours make this series easily recognizable and memorable. The packaging gives a warm, joyful aura.
Ukuran & Kemasan: It goes without saying that the creative approach was designed to minimize processing in packaging and to facilitate recycling. All materials were uniquely sourced and meticulously chosen to enhance the experience and narrative of the stories of the products.
Tag: Logothetis, Organic, Bio, Packaging, Design, Storytelling, Farm, Greece, Zante, Zakynthos
Teknologi Produksi: Glass jars, paper boxes and metal tins.
Tantangan Desain: The most difficult creative challenge was to link all meanings in one graphic concept. At the same time, a way to share the values and importance of Zakynthos heritage, while giving the design a modern twist, had to be found.
Riset: An extensive research was carried out for the task of creating brand concepts and the subsequent refinement of the final design version. In addition, a thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to agree on a direction and a design concept.
Inspirasi: Do you know Mother Nature? She is to whom the care of the earth has been given. Enchanted by the stories and myths about Mother Nature, and inspired by the spontaneity of real life moments, the creatives behind this project worked towards the creation of a brand for people with a true zest for life.
After all, the term Mother Nature was first coined here, in Greece. Ancient Greeks were the first to imagine nature personified as a young woman who represents the eternal source of creation.
Durasi Proyek: The project began and finished in 2019 in Athens, Greece.
Alur Operasi: The attention to detail in design and storytelling reflected the character of the products, revealing the hard work invested in each one of them, and the consumers appreciated the final packaging.
Anggota Tim: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Evri Makridis, Valia Alousi
Copywriter: Sotiria Theodorou
Kredit Gambar: A.S. Advertising, 2019