Jane Kemasan Telepon Lipat by RRD Lab 2064

Jane Kemasan Telepon Lipat by RRD Lab 2064 is a highly esteemed winner of the very prestigious 2020 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2020

Jane Kemasan Telepon Lipat

by RRD Lab 2064

Client: RRD Lab 2064

A' Design Award Perunggu Winner in Bungkusan Category

9,920

Verified Award Winner

Verify Award Status for #97041

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jane Kemasan Telepon Lipat

Jane iku desain kemasan kanggo telepon seluler lipat. Desain iki njupuk referensi saka bambu lan lempengan kayu, wangun buku kuna Tiongkok, sarta nggunakake wangun huruf tradisional Tiongkok. Kothake digawe sepenuhe saka kertas khusus kanthi tekstur kayu lan kain, tanpa plastik utawa bahan liyane. Buku pandom pangguna nglilit ing permukaan njaba lan dicekel dening magnet. Buku pandom kasebut bisa dicopot lan digulung. Kothake dibukak nganggo tab, lan produk ing njerone disusun ing lapisan-lapisan kang kapisah. Kemasan iki ukurane 198 kali 192 kali 47 milimeter.

The Recognition

About the A' Design Award Perunggu

Jane Kemasan Telepon Lipat menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Jane Kemasan Telepon Lipat dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Jane Kemasan Telepon Lipat nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Ancient Chinese fonts and traditional book forms, now combine with the latest technology products. Completely paper-based packaging without other materials especially plastic will lead the environmental protection. The user manual is not only covered on packaging surface but also can be detached and rolled up. The wooden and fabric texture will give the packaging more sense of ceremony.
Dimensions & Packaging: Size 198*192*47 mm
Tags: Special paper, Magnets, Non-plastic
Production Technology: The packaging is made by special paper with wood and fabric texture, the user manual can cover the box or be rolled by magnets
Design Challenge: Consider deplasticization is the trend of packaging, using paper as a moving part is challenging of solidity and flatness, requires special paper with strength and rich effects
Research: Foldable, rotatable, liftable, multiple structural methods are used in product design. As an extension, packaging designers also need to have corresponding solutions to respond
Inspiration: Foldable structure is a new tendency of electronic products, more and more of which will adopt this form because of the improvement of screen and hardware. ‘Jane’ is an ancient Chinese book form-Bamboo and wooden slips. The rolling and unrolling structure references at the characteristics of the ancient Chinese book and modern foldable phones. The combination of traditional culture and the advanced technology will be a unique design experience.
Project Duration: The project started in July 2019 in China and finished in December 2019
Operation Flow: Removable user manual with wood texture wrapped around the surface of box by magnets, after opening the box with tap, products will be arranged in different layers.
Patents: Copyrights belong to RR Donnelley, 2020
Team Members: Designer: Xia Peng
Design Engineer: Wu Weifeng
Design Coordinator: Hu Zhangxian
Image Credits: RRD Lab 2064