Zhengyuanpu Travellers Series Kemasan Teh Pu Er by Luo Xing and Chen Juhua and Fu Yating

Zhengyuanpu Travellers Series Kemasan Teh Pu Er by Luo Xing and Chen Juhua and Fu Yating is a highly esteemed winner of the very prestigious 2020 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2020

Zhengyuanpu Travellers Series Kemasan Teh Pu Er

by Luo Xing and Chen Juhua and Fu Yating

Client: Jinde Design

A' Design Award Perunggu Winner in Bungkusan Category

10,691

Verified Award Winner

Verify Award Status for #97130

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhengyuanpu Travellers Series Kemasan Teh Pu Er

Zhengyuanpu Travellers Series minangka desain kemasan sing gampang digawa kanggo teh Pu'er, minuman tradisional Tionghoa. Teh Pu'er biasane didol ing wangun kue sing dipepet abote 357 gram, sing kudu dibukak nganggo pin teh sadurunge diseduh. Travellers Series nyimpen jumlah cilik minangka gantine, dadi ora perlu piranti apa-apa lan bungkuse mung disuwek. Saben bungkus ukurane 50 kaping 85 kaping 3 milimeter lan digawe saka kertas katun. Teknik emboss, deboss, lan cap foil mbentuk gambar teh sarta cocog karo selera konsumen sing dituju. Bahan sing luwih aman lan proses produksi sing luwih prasaja dipilih.

The Recognition

About the A' Design Award Perunggu

Zhengyuanpu Travellers Series Kemasan Teh Pu Er menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Zhengyuanpu Travellers Series Kemasan Teh Pu Er dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Zhengyuanpu Travellers Series Kemasan Teh Pu Er nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pu'er tea is one of the most traditional drinks in China and is currently the most popular among the business elite. Pu’er tea, sold molded into flat cakes, 357g per cake, 5g for each brewing of Pu'er tea.Tasting Pu'er tea requires a lot of tools, one of the most important tool is the tea pin, which function is to pry open the teacake.

The project adopts small size packaging, choose more secure materials and simpler manufacturing process, which is more in line with the aesthetic design of the target consumer .
Dimensions & Packaging: 50mmX85mmX3mm
Tags: Portable , Pu'er tea packaging, Debossing，Travellers Series
Production Technology: Cotton Paper,Printing Technology -Embossing and Debossing,Foil Stamping
Design Challenge: The process of pressing a recess image using an un-inked block or die on paper or board,Take shape for tea.
Research: The project adopts small size packaging,choose more secure materials and simpler manufacturing process, which is more in line with the aesthetic design of the target consumer .
Inspiration: 1.The demand of target consumers for portability.
2.Pu'er tea needs safer materials and printing technology.
3.Target consumers pursue beautiful packaging
Project Duration: The project finished in Autumn 2019 in Kunming.
Operation Flow: Tear open wrapper.
Team Members: Luo Xing
Chen Juhua
Fu Yating