HuangRan Kemasan Anggur dening Lynn Tsang

Karya HuangRan Kemasan Anggur dening Lynn Tsang minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2020 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2020

HuangRan Kemasan Anggur

dening Lynn Tsang

Klien: Lynn Tsang

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

11,274

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #98044

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan HuangRan Kemasan Anggur

HuangRan minangka kemasan kanggo seri anggur beras Cina. Desain iki nampilake papat dewa pangayoman saka mitologi Cina kuna: Naga Ijo, Macan Putih, Manuk Abang, lan Kura-Kura Ireng. Ilustrasi antropomorfik dikombinasikake karo unsur-unsur opera Cina kanggo maringi paraga-paraga kasebut gambaran anyar sing modhis lan dimaksudake kanggo narik konsumen mudha. Saben saka papat botol nggambarake salah siji dewa, lan para dewa kasebut dicithak ing sisih njero kothak hadiah kanggo ngisi papat arah. Kothak kasebut nggunakake tutup ndhuwur lan ngisor, kanthi area sing dilubangi sing nambahi kedalaman.

Pangakuan

Babagan A' Design Award Perunggu

HuangRan Kemasan Anggur menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. HuangRan Kemasan Anggur dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. HuangRan Kemasan Anggur nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The Packaging use anthropomorphic methods combined with elements of Chinese opera to create a new image of the four patron saints. With fashionable design methods, The Packaging subvert their stereotypes in people's minds, so that they can attract young consumers.
Ukuran & Kemasan: The outer box:220mm x 160mm x 160mm
Tag: Chinese fashion style, Rice Wine, Packaging Desgin, Preaker, HuangRan, Patron Saint
Teknologi Produksi: Printing with Silver foil paper, Matt Lamination, UV Coating, Hot Stamping, punctured, Painted glass bottles. The corresponding part of the outer box is hollowed out to make the packaging more layered.
Tantangan Desain: There's a lot of detail in the design. Consider a lot of material and printing process in the design, Make the packaging produce the best effect while controlling the cost reasonably.
Riset: Chinese traditional rice wine quality is very good, but the packaging rough inferior, hope that through the fashion design of the Chinese culture, change its humble and poor impression, let modern young people understand it and accept Chinese culture.
Inspirasi: Staying up late. poor sleep and high pressure have become the label of contemporary young people.The patron saint series is the health-focused product of Huangran Wine. The Green Dragon, the White Tiger, the Vermilion Bird and the Black Tortoise are the patron saints in ancient Chinese mythology. which coincided with the demands of the product.
Durasi Proyek: The project started in September 2019 in Changsha and finished in February 2020 in Changsha.
Alur Operasi: The packaging design focuses on its main visual pattern, In the process of creative execution, the design focus is on the combination of various components of illustrations with different printing techniques. Make the details of package illustration more endurable.
Anggota Tim: Design Director:Lynn Tsang
Designer:Sha Shen