Mi Watch Li Bai Bungkus Jam Tangan Pinter by Xiaomi

Mi Watch Li Bai Bungkus Jam Tangan Pinter by Xiaomi is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Desain Bungkusan Competition Category.

PerakBungkusan· 2020

Mi Watch Li Bai Bungkus Jam Tangan Pinter

by Xiaomi

Client: Xiaomi

A' Design Award Perak Winner in Bungkusan Category

27,597

Verified Award Winner

Verify Award Status for #98596

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Mi Watch Li Bai Bungkus Jam Tangan Pinter

Mi Watch Li Bai yaiku bungkus sing dirancang kanggo jam tangan pinter. Kothake digawe saka kertas lan ngemot papan wadah saka pulp kertas, mula ora nganggo plastik. Hologram telung dimensi ditrapaké ing wilayah dial bungkus kasebut. Riak banyu katon mili nalika kothak dideleng saka sudut sing beda-beda. Cithakan timbul lan tinta khusus ngasilaké manèh tampilan lan tekstur dial lan taline. Jam tangan kasebut manggon ing bagéan sing munggah saka wadah tinimbang ceruk, mula jam tangan katon ngambang. Ukuran bungkus kasebut 295 kali 79 kali 49 milimeter.

The Recognition

About the A' Design Award Perak

Mi Watch Li Bai Bungkus Jam Tangan Pinter menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Mi Watch Li Bai Bungkus Jam Tangan Pinter dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Mi Watch Li Bai Bungkus Jam Tangan Pinter iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design of Mi Watch stands out its characteristics of high technology. The 3D hologram is adopted to present a three-dimensional effect on the packaging. With different viewing angles, the flow of water ripples appears. The box employs embossed printing skills and the special printing ink that make the box feels as real as the product itself. As the watch is not sunken into the pulp tray but raising from the surface, it seems the watch is floating on the box.
Dimensions & Packaging: It is a plastic-free box and is made of paper, and with a paper pulp tray, the package size(L x W x H):295 x 79 x 49mm.
Tags: Smart watch, packaging, 3D hologram, black, technology
Production Technology: The dial part of the watch uses 3D hologram that shows a three-dimensional effect. The box employs embossed printing skills so that the whole dial and strap are displayed on the package. The special printing ink is used to help make the customer feel as real as touching a silicone strap.
Design Challenge: The packaging design of Mi Watch stands out its characteristics of high technology.
Research: Mi Watch is a smart device that features in all aspects, providing insights on fitness, activity, and lifestyle. It is the first smart watch to run a customized version of Wear OS, and is referred as the smartphone-on-the-wrist by Xiaomi because of its ability to make calls by eSIM technology. Mi Watch has a dedicated app store, and is equipped with a 1.78-inch square-shaped AMOLED display screen. Moreover, with a built-in battery of 570 mAh, the watch can last up to 36 hours of service life by a single charge.
Inspiration: Mi Watch is a smart device that features in all aspects, providing insights on fitness, activity, and lifestyle. It is the first smartwatch to run a customized version of Wear OS and is referred to as the smartphone-on-the-wrist by Xiaomi because of its ability to make calls by eSIM technology. The packaging design needs to show the high tech feeling and impress the customer by receiving the box.
Project Duration: December 2019 in Beijing and finished in February in Beijing, China.
Operation Flow: The 3D hologram is adopted to present a three-dimensional effect on the packaging. With different viewing angles, the flow of water ripples appears. The box employs embossed printing skills and the special printing ink that make the box feels as real as the product itself. As the watch is not sunken into the pulp tray but raising from the surface, it seems the watch is floating on the box.
Patents: Copyrights belong to Xiaomi, 2020
Team Members: Creative Director: Lu Chen
Graphic Designer: Jiangpeng Su
Packaging Structure Designer: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han