Be Er Xiang Twelve Constellations Kemasan Wiji Srengenge by Sun Linlin and Zhou Jingkuan

Be Er Xiang Twelve Constellations Kemasan Wiji Srengenge by Sun Linlin and Zhou Jingkuan is a highly esteemed winner of the very prestigious 2020 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2020

Be Er Xiang Twelve Constellations Kemasan Wiji Srengenge

by Sun Linlin and Zhou Jingkuan

Client: Be Er Xiang

A' Design Award Perunggu Winner in Bungkusan Category

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Verified Award Winner

Verify Award Status for #99436

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Colors

The Design

About Be Er Xiang Twelve Constellations Kemasan Wiji Srengenge

Be Er Xiang Twelve Constellations minangka desain kemasan wiji srengenge sing digawe kanggo merek anyar. Wadhahe digawe saka timah pelat (tinplate) kanthi kanthong plastik ing njero, lan gambar-gambare digawe nganggo teknik cithak papat warna. Saben kemasan ukurane 100 milimeter diameter lan 150 milimeter dhuwure. Ilustrasine nggabungake rasi lintang rolas (twelve constellations) karo motif kembang srengenge. Tema rasi lintang dipilih amarga iki topik sing wis akrab ing kalangan anak enom. Tujuwane yaiku kanggo menehi tampilan sing khas kanggo merek anyar iki lan narik kawigaten konsumen enom.

The Recognition

About the A' Design Award Perunggu

Be Er Xiang Twelve Constellations Kemasan Wiji Srengenge menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Be Er Xiang Twelve Constellations Kemasan Wiji Srengenge dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Be Er Xiang Twelve Constellations Kemasan Wiji Srengenge nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a sunflower seed packaging designed for the newly created brand BE ER XIANG. The illustration of the twelve constellations combined with sunflowers is special and makes the packaging attractive.
Dimensions & Packaging: Diameter: 100mm, height: 150mm
Tags: Twelve constellations, BE ER XIANG, packaging
Production Technology: Tinplate, plastic bag, four-color printing.
Design Challenge: Constellation is a topic often talked about by young people. How to integrate the culture of constellation into the design of packaging illustrations of sunflower seeds requires a clever combination.
Research: A package design that can attract consumers can better promote the sale of goods. Using unique illustrations to represent the twelve constellation elements that young consumers like, it can better make this newly created brand pay attention to and generate consumption for consumers.
Inspiration: In order to attract young consumers to pay attention to this new brand, the theme of packaging design is linked to the twelve constellations that young people like, and unique illustration elements are used to make the packaging look special, which can make young people have a desire to buy.
Project Duration: The project started in May 2019 in Shenzhen and finished in July 2010 in Shenzhen, and was Being sold in Inner Mongolia in January 2020.
Team Members: Creative Director: Zhou Jingkuan
Designer: Sun Linlin
Illustrator: Cai Dali
Image Credits: Sun Linlin and Zhou Jingkuan, 2019