Gujinggong Omben-Omben dening Cheng Tian Sheng

Karya Gujinggong Omben-Omben dening Cheng Tian Sheng minangka pemenang sing diajeni banget saka A' Design Award Emas 2020 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

EmasBungkusan· 2020

Gujinggong Omben-Omben

dening Cheng Tian Sheng

Klien: Yuto

Pemenang A' Design Award Emas ing Kategori Bungkusan

61,743

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #99904

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Gujinggong Omben-Omben

Crita budaya sing diwenehake dening masarakat ditampilake ing bungkusan, lan pola ngombe naga digambar kanthi tliti. Naga kasebut dihormati ing China lan nglambangake kepinteran. Ing ilustrasi, Naga metu kanggo ngombe. Amarga wis narik kawigaten anggur, banjur nglayang ing botol anggur, nambah unsur tradisional kayata Xiangyun, kraton, gunung lan kali, sing ngonfirmasi legenda anggur Gujing. Sawise mbukak kothak kasebut, bakal ana lapisan kertas kertu kanthi ilustrasi supaya kothak duwe efek tampilan sakabehe sawise dibukak.

Pangakuan

Babagan A' Design Award Emas

Gujinggong Omben-Omben menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. Gujinggong Omben-Omben dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. Gujinggong Omben-Omben nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Packaging in the structure of more innovation and try. Considering the actual function and display effect of the package, we can fully feel the cultural orientation and excellent quality of the product when opening the package, and convey the unique flavor of the wine through Chinese illustration.
Ukuran & Kemasan: Width (200 mm) x depth (120 mm) x height (280 mm),Bottle capacity 500ml
Tag: Liquor, tradition， Folk tradition，Illustration，nongovernmental
Teknologi Produksi: This wine bottle is made of ceramics. Nine lines on the front represent the number 9, and five lines on the back represent the number 5. The ancients believed that nine is the largest of the odd numbers and has the highest significance, while five in the middle of the Yang number means harmony. Once the two numbers are combined, it means dignity, harmony and auspiciousness.
Tantangan Desain: Try to use the story illustration to reflect a kind of liquor, it will be different from the traditional Chinese liquor. Some traditional consumers will not accept such novel packaging. So want to make bold innovation attempts.
Riset: Draw a picture with the story of a dragon coming out to drink. On the positive side of the package, it shows that the Chinese dragon is auspicious, the people like it, and the people expect the dragon to appear. The taste of this wine can make the Dragon come out to drink and people will remember it. After opening the box, there are also layers of cardboard paintings inside, which can be placed at home for display.
Inspirasi: In ancient China,it is said that the dragon can walk through clouds and rain, eliminate disasters and bring down blessings, symbolizing auspiciousness. It has always been the Chinese traditional custom to pray for peace and harvest by dragon dance. With the creative point of dragon drinking, the China’s wine culture has been inherited for thousands of years. Meanwhile, the cultural background and product quality of GuJingGong wine can be acknowledged by the public.
Durasi Proyek: The project started in Shenzhen in April 2019 and completed in Shenz in December 2019
Alur Operasi: The packaging is opened in one piece, and when you press the button and open the box, the neto and the bottle will automatically rise, and the multi-layer cardboard illustration is displayed at the same time. The packaging can be produced by automated machines without manual labor, which is optimized in terms of production cost and production cycle. The packaging illustrations are printed on environmentally friendly paper, which can be reused and recycled to reduce some pollution.
Anggota Tim: Designer：CHENG TIAN SHENG
3D：YAO QI QIANG
Engineer：ZHANG HUA MING