Off the Eaten Path Asemsel n Tqeṭṭunin n Lemquqel sɣur PepsiCo Design and Innovation d anerbaz yettwaqadren meqqren n 2020 Tarbaḥt A' Design Award n Ddheb deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.
DdhebAkemmus· 2020
Off the Eaten Path Asemsel n Tqeṭṭunin n Lemquqel
sɣur PepsiCo Design and Innovation
Amsaɣ: PepsiCo Design and Innovation
Anerbaz n Tarbaḥt A' Design Award n Ddheb deg Taggayt n Akemmus
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #100582Afeṣṣel
Ɣef Off the Eaten Path Asemsel n Tqeṭṭunin n Lemquqel
Off the Eaten Path d afeṣṣel n usemsel i taggayt n lemquqel ifazen yebnan ɣef yimɣan. Lemquqel-agi sdukklen izegza n tidet am lḥemmeẓ, ibawen iberkanen d tijilbanin deg tuddsiwin ur nettwaṛǧa ara. Asemsel yefka i tmarka tamagit tazrayant yeddukklen deg yal aseqdec. Afeṣṣel yesɛa iswi ad iɛiwen tamarka ad d-tban gar wiyaḍ deg taggayt yeččuṛen n lemquqel yelhan i tezmert. Tarbaɛt tamecṭuḥt n yimsaɣen tekki deg ukala n usnefli yerna tefka-d tamuɣli-ines deg yal takkayt. Timuɣliyin n yimsaɣen welhent afran n ufeṣṣel yerna refdent tirmit n tmarka yezgan.
Asmekti
Ɣef Tarbaḥt A' Design Award n Ddheb
Off the Eaten Path Asemsel n Tqeṭṭunin n Lemquqel d amerbaḥ n Tarbaḥt A' Design Award n Ddheb, tagmat tuffirt i yisnulfa n umezwaru yelhan s waṭas. Imerbaḥen n Ddheb d isnulfa d imaynuten d imeqqranen. Off the Eaten Path Asemsel n Tqeṭṭunin n Lemquqel ad d-yefk lqima ur nesɛi amgarad, ad yeǧǧ ddunit tennuɣ.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- Off The Eaten Path is a brand of premium plant based snacks with unexpected blends of real vegetables like chickpeas, black beans and peas. As the brand grew, it needed a united Visual Identity to establish Off The Eaten Path as the brand of choice among its target consumer group and to break through the crowded Better For You snack category.
- Aseḥbiber
- Aspirational and highly magnetic, this specific consumer group has an insatiable appetite for new and authentic experiences and a deep seated curiosity that drives all they do. A small group of these consumers gave real time feedback through the stages of brand development, involving them directly in the creative process. By making the consumer central to every decision, the Off The Eaten Path team was able to create a more authentic experience across every application.
Yettwaxellṣen
Snirem Seld Designers.org
Af-d iferdisen, imeẓla d tegnatin sɣur yimɛawnen-nneɣ n usissen.
Ugar i tifin
Ifeṣṣelen yemcudden
Snirem ugar n ifeṣṣelen yewwin ammud seg twennaḍt-nni kan, ttwaferzent s lmeɛna.
