Adore Repackaging Tawuri Tagejdant: Asebbaḍ n Tɣawsiwin n Usqiḍi sɣur Etereo Pte Ltd

Adore Repackaging Tawuri Tagejdant: Asebbaḍ n Tɣawsiwin n Usqiḍi sɣur Etereo Pte Ltd d anerbaz yettwaqadren meqqren n 2020 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LbrunzAkemmus· 2020

Adore Repackaging Tawuri Tagejdant: Asebbaḍ n Tɣawsiwin n Usqiḍi

sɣur Etereo Pte Ltd

Amsaɣ: Etereo Pte Ltd

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus

13,702

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #101113

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Adore Repackaging Tawuri Tagejdant: Asebbaḍ n Tɣawsiwin n Usqiḍi

Aḍris n Tedyant: Adore d asenfar n usebbaḍ i tɣawsiwin n usqiḍi. Asebbaḍ-agi yesseqdac tira s ufus am aẓayer agejdan n usenfar akken ad d-yefk asfeṛfer n tlemẓit d urmid. Aserwas-agi d amejẓi, iwakken ad d-iban ɣef ugilal amaḍlan, s wakka i d-tettwas-ijem ttexriṣ ɣer usentel n tezmert n tmeṭṭut. Yal asebbaḍ yettwaxdem s tqecwalt n aluminyum yerkam s wudem afullen, s useddu i zemren ad t-ldin ad t-qqnen, s wakka umuqel ad yawi kra i yesra, syen ad yesskel asebbaḍ tikkelt-nniḍen iwakken ad ihres tiɣawsiwin seg tmesbelḥen d yibakteriyaten. Xemsa n tuɣmisin i d-yettwaxdmen: ipantyliner, tiɣawsiwin n wass akked wid n yiḍ.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Adore Repackaging Tawuri Tagejdant: Asebbaḍ n Tɣawsiwin n Usqiḍi d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Adore Repackaging Tawuri Tagejdant: Asebbaḍ n Tɣawsiwin n Usqiḍi ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Adore Repackaging Tawuri Tagejdant: Asebbaḍ n Tɣawsiwin n Usqiḍi yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: To characterize ADORE, we used Aloja, a handwritten font to recreate a sense of youth and vibrancy. The overall design is minimal against a plain background to draw attention to the product benefits which ADORE wants to focus - feminine health! It is the first in the market to use a loud and fun font as the core design element on the packaging.
Tigejdiwin & Akemmus: Pantyliner (Get Comfortable): 120 mm X 23 mm x 70 mm
Day (Happy Days): 105 mm X 25 mm x 82 mm
Night (Sweet Dreams): 155 mm X 31.5 mm x 90 mm
Tibzimin: Sanitary Pads, Repackaging, Rebranding, Females
Tasnakta n Ufares: Every material and component of ADORE Sanitary pads are carefully selected and sourced from Japan, Korea and Malaysia.⁣ The sanitary pads packaging is designed as a fully sealed aluminium packaging with re-sealing ability, with the goal of keeping the sanitary pads germs and bacteria-free. While working on the prototype to ensure that the measurements are workable, we printed the artwork on poster-sized Artcards and folded them into boxes to test on the functionality. After rounds of adjustments and refinements on the designs, we then finalised on the right sizings to fit in the required pads and proceed with mass production.
Asewḥel n Usnulfu: The challenge is to design an entirely new look for ADORE while at the same time, maintaining ADORE's strong brand recognition among her loyal customer base.
Anadi: Started with market research, we surveyed on the trending look and designs that are popular in the female market. From the data that we have collected, we came up with 3 variations of designs to focus on. After rounds of enhancements, we decided to use Typography as the main design element, to keep the design minimalist while at the same time, eyecatching.
Aseḥbiber: We are commissioned by ADORE to recreate a new packaging experience, accompanied by a rebranding strategy to strengthen her brand positioning. ADORE is designed for the modern woman who is independent, professional and confident. ADORE new look is chic in its simplicity and yet functional in its clean design. A survey has been conducted on this group of females, to better understand the preference in design for sanitary packaging.
Tanzagt n Usenfar: The project started in November 2018 and was launched in Islandwide in Singapore in April 2019.
Tanila n Umahil: The packaging is a resealable aluminium foil which users are able to take whatever they need and seal it back for future usage. The goal is to keep the hygiene level to the highest standard, preventing the sanitary pads to be contaminated by germs and bacteria.
Igmamen n Terbaɛt: Creative Designer: Kellyn Ho Ying Xian
Creative Director: Wendy Heng Mui Peng