Overpacked Akemmus by Jiawen Li is a highly esteemed winner of the very prestigious 2020 Tarbaḥt A' Design Award n Lbrunz in Afeṣṣel n Ukemmus Competition Category.

LbrunzAkemmus· 2020

Overpacked Akemmus

by Jiawen Li

Tarbaḥt A' Design Award n Lbrunz Winner in Akemmus Category

11,684

Verified Award Winner

Verify Award Status for #101193

View at A' Design Award Press Release Award Badge

Colors

The Design

About Overpacked Akemmus

Yettwabna-d d akemmus n tmelḥin, ara yettwaseqdec am tasɣent i twaculin yesɛan arrac seg 2 ar 3 n yiseggasen deg lɛid. Yekka-d seg tikti n teẓuriwin n tulya, anda timerna n lweḥc ttwabeddent ɣef ddat-nsent. Tabwaṭ n ukemmus tezmer ad tettwales tikkelt-nniḍen ad tuɣal d teẓuriwin n tulya, s wallen, inzaren d imi n lweḥc yellan ɣef tebwaṭ, aṭas n tesduqqisin zemren ad ttwasqedcent akken ad bnun udmawen n lweḥc akken yettwahesben, am akken xeddmen yimassanen n Frankenstein, akken ad yessefriken tikti d tanila n warrac.

The Recognition

About the Tarbaḥt A' Design Award n Lbrunz

Overpacked Akemmus d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Overpacked Akemmus ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Overpacked Akemmus yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product packaging box I designed is a package of pastries, which is used as a gift to families with children 2 to 3 years old at the festival. It is inspired by the building blocks, and the monster's features are designed on the surface of the "building blocks". The packaging box can be recycled and turned into building blocks.
Dimensions & Packaging: The size of the whole package is 240mm * 70mm * 240mm, and then it includes 4 rectangular cubes (140mm * 70mm * 70mm), 4 triangular prisms (70mm * 70mm * 70mm), and 4 cubes (70mm * 70mm * 70mm).
Tags: Over-packing, green, building blocks, children,
Inspiration: Overpacking is very serious in China, especially the packaging of some gift boxes. The packaging of many gift boxes greatly exceeds their use value, and many merchants will increase the price of goods by attaching materials to the packaging of the goods in order to make huge profits.
Project Duration: The project started in Xiamen, China in April 2019 and was completed in Chengdu, China in January 2020.
Operation Flow: When eating the cakes inside, the packaging box can be recycled and used as a toy for children.

Read the Press Release