Taiwan Small Town Ramble Tasexdemt tagejdant: Aberreḥ n turistit sɣur Meng Chih Chiang

Taiwan Small Town Ramble Tasexdemt tagejdant: Aberreḥ n turistit sɣur Meng Chih Chiang d anerbaz yettwaqadren meqqren n 2020 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Uselɣu, Azuzen d Teywalt.

LfeṭṭaAselɣu· 2020

Taiwan Small Town Ramble Tasexdemt tagejdant: Aberreḥ n turistit

sɣur Meng Chih Chiang

Amsaɣ: Taiwan Tourism Bureau, Singapore Office

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Aselɣu

31,761

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #103746

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Taiwan Small Town Ramble Tasexdemt tagejdant: Aberreḥ n turistit

Taiwan Small Town Ramble d takcampant n uberreḥ n turistit i yettwaxelqen akken ad ttwaslugnen tudrin timecṭaḥ n Taiwan. Takampant tseqdac ibusen di Sangapur i gerfen asebdad wis tlata n yiwet n uxxam aqbur n Taiwan. Ssqef n tejṛett n tferrujt, d aɣanib n lebni adigan, yettwaɣras nnig yal abus. Iṭaḍunen icebbḥen s wudmawen n yijeǧǧigen ttɣummun tuzzant n wadda. Sin isekkilen-a d tugniwin timertiyin n tudrin tiqburin n Taiwan. Aɛeccuc icernen n tferrujt, ɣezzif deg-s tettwalin d azamul n cci d rrbeḥ, yesmed asebdad.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Taiwan Small Town Ramble Tasexdemt tagejdant: Aberreḥ n turistit d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Taiwan Small Town Ramble Tasexdemt tagejdant: Aberreḥ n turistit ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Taiwan Small Town Ramble, a tourism campaign to promote Taiwanese distinguished townships, aims to reach the huge audience and to create an impactful impression in Singapore.

The 3D installation with a swallowtail roof of local unique architecture on the top and the decorative tiles with floral patterns on the bottom half of the bus are both iconic imageries of traditional towns.

The nest of swallow, a symbol of opulence and prosperity, is brought to life on the Traditional House Bus.
Tigejdiwin & Akemmus: For security and cultural reasons, the Singapore transport authority set up strict limitations for the creatives of bus 3D structure. For example:
1. No sharp edges are allowed on the 3D structure
2. Maximum protrusion from the bus rear to fall within 15cm
3 Every design & installation are subjected to LTA (Singapore transport authority) approval
4. No movement of the 3D structure are allowed
5. Size of structure to be within - 80cm(height) x 186cm (length) x 120cm (width) and max weight of 30kg
Tibzimin: Transport, Tourism, Bus, Small Town, Taiwan, Bus Wrapping, Bus Advertising, Singapore,
Tasnakta n Ufares: The massive field researches of 40 townships and districts was applied in this campaign. The goal is the creation of a local town tourism brand for Taiwan by showcasing the rich and diverse cultural landscapes, ecological landscapes, and recreational resources of specially-selected towns.
Asewḥel n Usnulfu: A Chinese poet once wrote: Beneath the eaves of the high and mighty dwelt the swallows. The nest of swallow, a symbol of opulence and prosperity, is brought to life on the Traditional House Bus. However, it is extremely difficult to build realistic sculptures with detailed shapes and gradient colors of the swallows. Moreover, the Singapore transport authority has strict regulations about the size, edge, protrusion and even the creative itself.
Anadi: The swallowtail roof in Southern Min style concaves up and diverges at both ends just like the tail of a swallow, hence the name. In the past, these types of roofs were considered a sign of wealth, and the upper class would incorporate them in the design of their ancestral shrines. They are also featured in temples, often with designs even more elaborate and intricate; this unique style of architecture can only be found in Taiwan and Southern Fujian.
Aseḥbiber: Taiwan Tourism Bureau unveiled 2019 campaign to promote small indigenous towns in Taiwan. The first ever 3D bus of traditional Taiwanese house will roam the streets of Singapore, offering the public a brand-new vision of the charm of Taiwan.

Red brick houses remain a common sight in towns, such as Lukang Changhua, Hengchun old town, and etc. Retro floral patterns from old floral-tiled houses in Kinmen and Kaohsiung, invite people to explore the beauty of Taiwan and its cultural heritage.
Tanzagt n Usenfar: The campaign started in July 25, 2019 and finished in October 16, 2019, and the buses was scheduled on routes 80, 502, 196, 186, and 157 in Singapore.
Tanila n Umahil: If you happen to find yourself in Singapore, be sure to take a bus ride on routes 80, 502, 196, 186, and 157 and indulge in the charm of small Taiwanese towns!
Igmamen n Terbaɛt: Creative Director:
Meng Chih Chiang
Designer:
Sunday Huang
Media Catalyst:
Gabriel Chee Hoe Ping
Production Manager:
Chee Fong Ling

Model:
Miranda Lien
Special Thanks:
Joy Chen
Imsuren n Tugniwin: Image #1: Photographer Matthias Chng
Image #2: Photographer Matthias Chng
Image #3: Photographer Matthias Chng
Image #4: Photographer Matthias Chng
Image #5: Photographer Matthias Chng