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Use What Moves You Tamlillit tabeṛṛanit by Pancho Gonzalez and Cristian Chavez

Use What Moves You Tamlillit tabeṛṛanit by Pancho Gonzalez and Cristian Chavez is a highly esteemed winner of the very prestigious 2020 Tarbaḥt A' Design Award n Uzzal in Afeṣṣel n Uselɣu, Azuzen d Teywalt Competition Category.


UzzalAselɣu· 2020

Use What Moves You Tamlillit tabeṛṛanit

by Pancho Gonzalez and Cristian Chavez

Client: Inbrax

Tarbaḥt A' Design Award n Uzzal Winner in Aselɣu Category

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Colors

The Design

About Use What Moves You Tamlillit tabeṛṛanit

Asnefli-a, s useqdec n tlata n tuddar n yal ass n yemdanen i yettseqdacen amitra i wuɣal, yettbeggin-d amek imdanen ggten aseqdec n yifarisen i zemren ad d-aɣen seg teḥanut n tfakiwin n umitra. Asnefli-a yettɛerriḍ ad ttwaseqdacen ifarisen n umitra (tikamisin, inekna, tilbatin, turarin, d wayen nniḍen) deg tudert n yal ass, s useqdec-nsen deg yal taswiɛt n wass akked deg yal addad. Amedya, deg yiwen seg yilugan i d-yettwabeggnen, nettwal yiwet n tmeṭṭut tettafs tazzibt n umitra deg yiwen n wesaru, tehna aṭas u tferḥen. Asnefli-a yettaɛraḍ ad yettɛerriḍ wid i t-yettwalalen ad sedduken ifarisen n umitra am teẓuṛi tamaynut.

The Recognition

About the Tarbaḥt A' Design Award n Uzzal

Use What Moves You Tamlillit tabeṛṛanit d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Use What Moves You Tamlillit tabeṛṛanit ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Like the London Underground that has its own souvenir shop, the Santiago de Chile Metro launches Bazar Metro, the official store where all people from Santiago can find Metro products such as: t-shirts, mugs, bottles, cups, among many others.
Dimensions & Packaging
OOH inside the subway.
Production Technology
Photography, Illustrator & Photoshop
Inspiration
Every day, millions of Santiaguinos use the Santiago Metro to get to their destination, that is, they use the Metro every day and taking the verb to use was an invitation to all those Santiaguinos to use the Metro literally, I mean who use a Metro bottle, a shirt or a mug. Everything under the concept Use It.
Team Members
Cristián Chávez
Jorge Fajardo
Neil Arce
Pancho González

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Good Design Deserves Great Recognition

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