Settlements Tamaẓrigt Tegmat sɣur Pancho Gonzalez

Settlements Tamaẓrigt Tegmat sɣur Pancho Gonzalez d anerbaz yettwaqadren meqqren n 2020 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Uselɣu, Azuzen d Teywalt.

LbrunzAselɣu· 2020

Settlements Tamaẓrigt Tegmat

sɣur Pancho Gonzalez

Amsaɣ: Inbrax

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Aselɣu

13,756

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #103849

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Settlements Tamaẓrigt Tegmat

Timezdagwin d tilawt deg umaḍal meṛṛa, aṭas ladɣa di Tamarikt Talaṭinit. Asnulfu-agi n usussen yettaẓ ad yegerr idrimen s wudem amaynut, yessuffeɣ-d asaru i yellan d asuref kan. Akken ad awin tiɣzewiyin, ilaq imdanen ad kecmen ɣer usmel web n usaru-nni ad aɣen tiɣzewiyin-nsen, mi kecmen ẓran belli asaru ur yelli ara, ihi zemren ad fken idrimen-nsen i tesnasɣalt.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Settlements Tamaẓrigt Tegmat d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Settlements Tamaẓrigt Tegmat ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Settlements Tamaẓrigt Tegmat yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Techo Latam is a non-profit organization with the purpose of overcoming poverty in Latin America and thus ending the settlements. To achieve the goal of raising $50K in donations to eradicate them, the creative strategy was to launch the film Settlements (Favelas) done by trailers of Latin American film directors, showing the reality of their settlements. To have a ticket, you had to enter the site settlements.techo.org and at the time of checkout, the film did not exist.
Tigejdiwin & Akemmus: Trailers, posters, digital ads and social media.
Tibzimin: Settlements, Favela, Asentamientos, Chile, Perú, Colombia, Brazil, Argentina, Inbrax, Techo, Latam
Tasnakta n Ufares: Integrated campaign across 5 countries in South America.
Asewḥel n Usnulfu: First online collecting campaign done by Techo Latam.
Anadi: The key points of the challenge and the objectives that were required in the campaign were clear, the idea had to solve how to reach new consumers who are not part of the main percentage of donors of Techo Latam. Based on market research on their behavior at the time of donation; 60% of millennials do them online, they are motivated by social networks; mainly on Facebook with 62% and 14% in charity events. Understanding the buyer person, we devised the creative solution; If they are digital natives, their reason for donation is the moments that appeal to our emotions, which in social networks are inspired to make them. We wonder what they buy most online in Latin America?: cinema, concerts and air tickets. In the cinemas annually, there are more than 339.8 million viewers, with Brazil being one of the pioneer countries with 170 million viewers, within Latin American cinema. So cinema was the language applied.
Aseḥbiber: The creative strategy focused on launching the film Settlements (Favelas) in Chile, Argentina, Peru, Colombia and Brazil. For this, 5 trailers were created and ran in the aforementioned markets, these trailers were created by renowned film directors from each country and the media strategy focused on displaying these trailers on Facebook (Instagram) and YouTube, with support at the same movie theaters, which invited to buy tickets for the movie on the site: settlements.techo.org.
Tanzagt n Usenfar: Chile, Peru, Argentina, Brazil and Colombia.
Tanila n Umahil: Integrated campaign across Chile, Perú, Argentina, Brazil and Colombia.
Ibrivan: Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando
Igmamen n Terbaɛt: Nico Rubio, Jorge Fajardo, Camilo Sánchez, Pancho González, Marcelo Concha, Carolina Pinheiro, Cristián Chávez.
Producers: Prójimo, Los Notarios, Deiro Films, La Motoneta
Imsuren n Tugniwin: Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando