Plaza del Sol Aẓetta n Uceɛceɛ n Lqecc by Estudio Maba is a highly esteemed winner of the very prestigious 2020 Tarbaḥt A' Design Award n Lbrunz in Afeṣṣel n Ukemmus Competition Category.
LbrunzAkemmus· 2020
Plaza del Sol Aẓetta n Uceɛceɛ n Lqecc
by Estudio Maba
Client: Plaza del Sol
Tarbaḥt A' Design Award n Lbrunz Winner in Akemmus Category
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- Verified Award Winner
- Verify Award Status for #104257
The Design
About Plaza del Sol Aẓetta n Uceɛceɛ n Lqecc
Plaza del Sol d asisel n uẓetta i tikkin n lqecc (crisps). Tugniwin-a țțawin-d seg leɛwayed n lɣaci akked lmenna n yizmilen yettwafen deg tɣiwanin n usikel n Spanya, tigawin-a țțwabeggnen s wudem asdawan s tqecwalt. Yal aẓetta (flow pack) yeḥkku-d tiqsiḍin tiwezlanin i d-yebnan seg iferdisen n lmenna, s wesmenyaf ad yessefreḥ amsaɣ s tmuɣli. Tugniwin ttwaxedmen s tawlaft n tgemmi tabidat i d-yettwaheggan deg wugur, ma d aẓetta ttwasnulfun s tsuffeɣt taflikswaflukt (flexographic printing). Yal aẓetta yesɛa lqedd n 195 s 320 lmiltr.
The Recognition
About the Tarbaḥt A' Design Award n Lbrunz
Plaza del Sol Aẓetta n Uceɛceɛ n Lqecc d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Plaza del Sol Aẓetta n Uceɛceɛ n Lqecc ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Plaza del Sol Aẓetta n Uceɛceɛ n Lqecc yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A design that extols the folk graphic universe, but in a contemporary way and plenty of irony. With this proposal the consumer wants to produce a smile, taking the marked Spanish character to new ways of expressing it.
- Dimensions & Packaging
- 195mm x 320mm
- Tags
- Packaging, design, folk, snacks, crisp, set, photography, humor
- Production Technology
- Still life photography in set for composition of the images. Flexographic printing.
- Design Challenge
- Composing each element with pieces and natural elements to achieve the desired effect has been the most complicated part of the job.
- Research
- The use of classical and folk motifs is common in souvenirs and other products. The most important thing in this project was to find a renewed way of exposing it, as well as giving humor to the packaging without turning it into a comedian.
- Inspiration
- The graphic elements are collected from the souvenir objects present in any tourist city in Spain, to build with them their own language for the brand. The result has a personality of its own that the public can identify.
- Project Duration
- Murcia, Spain, May 2019 to February 2020
- Operation Flow
- These flow pack represent an story each one that talks about folk souvenirs with humor, looking for the user smile.
- Patents
- Plaza del Sol
- Team Members
- Strategy: Beatriz Suarez
Art Direction. Miguel Angel del Baño
Design: Jose Lorente
Photographer: La Industrial - Image Credits
- Estudio Maba
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