Mau Taɣlaft n leɛṭeṛ by Moe Nakagawa is a highly esteemed winner of the very prestigious 2020 Tarbaḥt A' Design Award n Lfeṭṭa in Afeṣṣel n Ukemmus Competition Category.

LfeṭṭaAkemmus· 2020

Mau Taɣlaft n leɛṭeṛ

by Moe Nakagawa

Client: Moe Nakagawa

Tarbaḥt A' Design Award n Lfeṭṭa Winner in Akemmus Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Mau Taɣlaft n leɛṭeṛ

Mau d aɣawas n taɣlaft i yiwen n leɛṭeṛ s ccmeɛ i d-yekkan seg wansayen ijapuniyen. Isem Mau yeɛni acaḍi mi tettɛummuḍ, tikta-ines d taẓedgant d ufeṣṣes. Leɛṭeṛ yettwaḥraz deg yiwet n tterba n lkaɣeḍ i yettwaxedmen s washi, d lkaɣeḍ aqbur ajapuni. Yiwet n tewzayt n lluna s waman ɣef washi tessekfal ṭṭbiɛa taẓedgant n rriḥa. Leɛṭeṛ s ccmeɛ ɣur-s cwiṭ kan n waman, ihi taɣlaft tezmer ad tettwaxdem s lkaɣeḍ kan, war plastik. Rriḥa taẓedgant tetturaǧu i medden i wumi leɛṭeṛ s lkuḥul yifrir aṭas.

The Recognition

About the Tarbaḥt A' Design Award n Lfeṭṭa

Mau Taɣlaft n leɛṭeṛ d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Mau Taɣlaft n leɛṭeṛ ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The mau is a Japanese-oriented waxed perfume.
Waxed perfume has a soft smell that spreads calmness and this is wrapped by washi that is Japanese traditional paper.
A touch of watercolor is used to depict the softness of fragrance and sensitive sense.
Dimensions & Packaging: Product: Φ14 mm x Height 77mm
Tags: perfume, package, packaging design, Japan, washi, waxed perfume
Production Technology: A wax is mixed with jojoba oil and essential oil while being hot. When everything is blended together, pour waxed perfume into paper tube made of washi (This is a conceptual work, so it's a hypothetical production method).
Design Challenge: It can use only paper without plastics for package as wax perfume's water content is less than alcohol one.
Research: Some people don’t prefer alcohol perfume as most of them smell too strong. However, waxed perfume has a soft smell that spreads calmness, which seems more suitable for consumer who have an aversion to strong smells.
Inspiration: The theme is softness and Lightness like floating in the air.
Mau means dancing like floating in Japanese.
Some people don’t prefer alcohol perfume as most of them smell too strong in their standard. However, waxed perfume’s soft smell seems more suitable for them.
Project Duration: 2016-2019
Operation Flow: Waxed perfume makes it possible to enjoy wrapped in favorite fragrance even if people who don't prefer strong smell.
Team Members: Art Direction & Design: Moe Nakagawa
Image Credits: Moe Nakagawa(all)