The Mask That Ate The Virus Tafekka: Tug2elt yneqqen iviêusen by Birger Linke is a highly esteemed winner of the very prestigious 2021 Tarbaḥt A' Design Award n Lfeṭṭa in Afeṣṣel n Ukemmus Competition Category.
LfeṭṭaAkemmus· 2021
The Mask That Ate The Virus Tafekka: Tug2elt yneqqen iviêusen
by Birger Linke
Client: Birger Linke Design
Tarbaḥt A' Design Award n Lfeṭṭa Winner in Akemmus Category
Verified Award Winner
Verify Award Status for #107497The Design
About The Mask That Ate The Virus Tafekka: Tug2elt yneqqen iviêusen
Aḍris: Takebbwant taswizrit Livinguard i yexeddmen tabyuteknulujit tesnulfa-d tafekka i tugelmiwin yettwazuznen i yessenṭaḍ, yesneqqas u yneqq tibaktiryin, imiykuten d ivirusen (ula d Covid 19) mi kkin s wemseftel. Tabⴳ⵰ayt-agi tettwassefti deg wefûag: Tagelmimt tettas-d deg ufûag amceṭṭa. Yiwet n tiêegwilt uplastik teɣwan i tteṭṭafarent — mi ara ttwafeslent d wsawen d wadda — asegzel n uⵎⵙⵍⴰⵢ n uvirus i yettwaččen deg webrid-a, ayen i yettarran cwiṭ n uḍûaz i yeɣwan deg wussan iceÄ¡ganen. Iwakken ur nettarra ara tagelmiwin gar iɛeggalen n twacult, ihi ur d-nettarra ara tanɛamt tazayaz, iqeṭṭaḍen n uɣwan yemⵛⵓⴱⴰⴱⵍⵉⵏ ttasen-d deg tⵎⴰⵍⴰ tⵓⵏⵏⵉⴹⵜ iwakken ad tsⴻⵖⵡⴻⵍⴹ yal tagelmimt.
The Recognition
About the Tarbaḥt A' Design Award n Lfeṭṭa
The Mask That Ate The Virus Tafekka: Tug2elt yneqqen iviêusen d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. The Mask That Ate The Virus Tafekka: Tug2elt yneqqen iviêusen ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A patented, specially treated textile is used for these reusable masks, that eliminates viruses, bacteria and fungi upon impact (incl. Covid 19).
- Dimensions & Packaging
- Width 220 x Depth 22 x Height 220
- Tags
- Mask, virus-eliminating, Covid 19, Coronavirus, Livinguard
- Production Technology
- Livinguard treated textile, styrofoam, EVA
- Design Challenge
- Finding the right materials and printing technology that would allow for a highly accurate production needed for the animation to work.
- Research
- To bring the virus-eliminating process to life in the packaging, we made use of a century old technique: Moiré Animation – creating an optical illusion of animated frames, with the graphic depiction of a virus getting 'eaten' in the process.
- Inspiration
- Swiss biotech company Livinguard developed a textile for reusable masks that inactivates bacteria, fungi, and viruses (incl. Covid 19) upon impact.
The product idea is brought to life in the packaging:
The mask comes in a sterile package. An attached plastic strip animates – when slid up and down – a virus that is getting eaten in the process, adding some urgently needed humor in desperate days. - Project Duration
- The product was launched in May 2020. Up to date 5 Million masks were produced. Market: China/Worldwide
- Operation Flow
- The task was to communicate a new, unique product advantage to the consumer via the packaging: that a simple textile can provide protection, every single day.
- Patents
- Livinguard patented, treated textile
- Team Members
- Birger Linke
- Image Credits
- Photography: Chiara Ye Photography
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