Super Box Tawuri Tagejdant: Ambalaj by Musa Celik

Super Box Tawuri Tagejdant: Ambalaj by Musa Celik is a highly esteemed winner of the very prestigious 2021 Tarbaḥt A' Design Award n Uzzal in Afeṣṣel n Ukemmus Competition Category.

UzzalAkemmus· 2021

Super Box Tawuri Tagejdant: Ambalaj

by Musa Celik

Client: Divan

Tarbaḥt A' Design Award n Uzzal Winner in Akemmus Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Super Box Tawuri Tagejdant: Ambalaj

Aḍris n Tkeryas: Super Box d ambalaj n tuzzna n lqut i yettwaxedmen i Uxxam n Wučči Divan deg Turki. Tiskilin yemgaraden n tqecwalin ttɛawanent deg uheggi d tuzzna n tlaɣutin s wudem yelhan. Rnu ɣer waya, asaru n ṭṭbiɛa n tiliɣri (thermochromic ink) yellan ɣef ambalaj yezmer ad d-immel azal n tergagit n lqut. Ambalaj-agi yezmer ad ittusexdem tikkelt-nniḍen yerna ur yeẓɣal ara ɣef twennaḍt, imi yettwaxdem s ashilfen yettqeṭṭiɛen s wudem aɣebbari, am urumman.

The Recognition

About the Tarbaḥt A' Design Award n Uzzal

Super Box Tawuri Tagejdant: Ambalaj d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Super Box Tawuri Tagejdant: Ambalaj ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The outer box differs from other designs with its asymmetrical shape which makes it easier for the Divan kitchen team to place and deliver the orders more efficiently. The designs differ visually for various food groups to prevent difficulties in the preparation of the orders.

Thermochromic ink which we have used in hot food packaging informs the consumer when the temperature decreases. The design makes it possible to enjoy a meal without the need of a table.
Dimensions & Packaging: Pizza and Hot Food Box: 370 mm x 370 mm x 55 mm
Pide: 480 mm x 185 mm x 53 mm
Burger: 250 mm x 170 mm x 100 mm
Tags: Food Box, Thermochromic Ink, Recyclable, Delivery, Pandemic
Production Technology: We designed the Super Box considering both customer satisfaction and Divan kitchen team.

Thanks to its modular structure, the hot lunch box can be utilized in various combinations. This makes it easier to prepare the orders.

All packaging and tools are produced from biodegradable materials. In this way, product packaging does not create waste in nature.

The special ink print used on the box emerges at temperatures below 40 degrees and informs the consumer when to warm the food.
Design Challenge: Finding and printing the ink that changes color at our desired temperature was a critical challenge. We carried out various trials to make sure it works. Besides, being able to provide customer satisfaction during the lockdown days was not an easy task. But we received so many positive feedbacks from the customers that we can say we made it possible.
Research: During the lockdown period, people needed a way to experience a pleasant meal in the safety of their homes. The food delivery options were in high demand. Since we want to reflect our client's vision in this design, we searched for the best quality, environmentally friendly materials. Moreover, we observed that perfect timing is crucial while making deliveries. So, we wanted to make sure that the orders are prepared easily. That's why we designed several boxes with different shapes. We also made a lot of tests to make sure the temperature ink works properly.
Inspiration: Divan is one of the leading restaurants and bakeries in Turkey. The customers define Divan with its excellent quality.

During the lockdown period in the coronavirus pandemic, we wanted to deliver the quality of a served meal in Divan Restaurant to customer homes.

Thanks to a new packaging design with sophisticated properties which reflects the brand’s vision, we made sure this quality reach the consumers during the quarantine period.
Project Duration: The project started in April 2020 and finished in June 2020 in Istanbul.
Operation Flow: This package as a whole is created to deliver Divan experience to homes.

The package provides more reliable delivery. It is recycled and nature-friendly. Boxes additionally serve as a tray for hot meals. In this way, you can enjoy your meal without the need of a table. Thanks to the separators in the pizza packaging, your hands won't get greasy. The package informs you about the temperature of the product inside.

All these details provide you a pleasant meal in the comfort of your home.
Team Members: Creative Director: Musa Çelik
Designer: Musa Çelik
Image Credits: All images were taken by Musa Çelik.