Haci Bekir Halva Asekles sɣur Polin Kuyumciyan

Haci Bekir Halva Asekles sɣur Polin Kuyumciyan d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

UzzalAkemmus· 2021

Haci Bekir Halva Asekles

sɣur Polin Kuyumciyan

Amsaɣ: Haci Bekir

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Akemmus

11,957

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #109346

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Haci Bekir Halva Asekles

Haci Bekir d yiwet seg tmarkin tiqburin meqqar deg ddunit, tesɛa daɣen amuṛes ameqqran. Ɣas akken isem n tmarka ittwassefdun s wudem awurman s tɣara d urfad n ufaris, ayen iweɛren i tmarka-agi taqburt ad teǧḍeb tasuta tamaynut. S uɣelluy n tmeɣra n halva deg usuddem n wučči aturki, tmarka tebɣa ad testafad seg-s u ad tessefrar asekles n halva-nnes. Inurifen d yiniten ifessusen maca iḥebbsen n yiɣewwasen imaynuten ttmuddun i Haci Bekir tagnit ad yeɣzi azɣar-nnes d usnen n tmarka-nnes. Inurifen d yiniten n uɣawas ttwazuɣren sɣur kraḍ n isufar n halva d tneɣriyin-nsen.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

Haci Bekir Halva Asekles d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Haci Bekir Halva Asekles ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Haci Bekir decided to update their products' packaging and prints in order to catch up with 21st century trends and appeal to a younger customer group as well.
Halva is a very traditional dessert but is now becoming very hip again. So Haci Bekir wanted to utilize halva's popularity and be able to address to the new generation. The new packaging design uses the hip stripe patterns and pop colors in order to modernize the traditional taste of halva.
Tigejdiwin & Akemmus: This project consists of three halva boxes and they all have same size sleeves: 141 x 302 mm.
Tibzimin: packaging, box, design, patterns, food
Tasnakta n Ufares: The product itself comes within a plastic container. But the container itself looked insufficient for the presentation so we decided to cover the box with a carton sleeve. The production was easy and the box was covered and became more presentable.
Asewḥel n Usnulfu: The challenging part of this design was to appeal to the younger generation while maintaining the legacy of Haci Bekir. The halva box designs are very hip but also simple because the brand name and logo also had to stand out. Also, halva does not have a specific shape, so it was harder to find a key visual to build upon. But the ingredients of each flavour gave it an organic pattern which ended up on the end design.
Anadi: The research was mostly based on different representations of each flavour of the three boxes. The flavours had to be represented in a series and the research process was all about sketches of patterns and ideas.
Aseḥbiber: The simple geometric patterns were inspired from the main ingredients and the texture of each halva kind. Plain halva has straight lines to indicate its smooth texture, halva with cocoa has a wavy texture, thus the wavy pattern and halva with pistachio has a crunchy looking texture and the zigzag lines are chosen to hint the crunchiness. Bold and flashy colors were picked in order to give the brand and the product a fresh and young look.
Tanzagt n Usenfar: The project started in December 2019 and finished in February 2020, in Istanbul.
Tanila n Umahil: The bicentennial brand is already very well known but its age makes it harder to connect to the new generation. The updated packaging design for halva boxes enables the brand to appeal to a younger audience because it presents trendy patterns and flashy colors.
Imsuren n Tugniwin: Image #1: Photographer Daçya Lisan, 2020.
Image #2: Photographer Daçya Lisan, 2020.
Image #3: Photographer Daçya Lisan, 2020.
Image #4: Photographer Daçya Lisan, 2020.
Image #5: Photographer Daçya Lisan, 2020.