Lfeṭṭa Akemmus · 2021
Snow Time Ccrab
- Tarbaḥt A' Design Award n Lfeṭṭa 2021 in Akemmus
- CLIENT: Lascaux Design Institute Inc.
- Estimated Number of Design Views: 23,375
- Verification code 9B9F6EB75D · Verify this award
Colors
About Snow Time Ccrab
Gu Yue Long Shan d agraw ameqqran n ccrab awraɣ aqbur deg Ccinwa, yettwasbedd deg 1664. Afaris amaynut i d-snulfan i Gu Yue Long Shan yettmudd tikti n tinfest n wakud aruɣi. Taẓrigt tebna ɣef tuɣmin n waman, adfel, tafruxt tusligt d wakud, yellan d isallen deg ccrab awraɣ, yerna tessken idurar d waman idiganen iwakken ad d-tefk tugna tumilt.
About the Tarbaḥt A' Design Award n Lfeṭṭa
Snow Time Ccrab d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Snow Time Ccrab ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Press Kit
- Unique Properties
- Guyue Long Shan is the largest yellow wine group in China, started in 1664, is a popular traditional yellow wine brand in China. It has many classic yellow wine products, and a loyal customer base of middle-aged and elderly people. It needs to develop some new products to cater to the younger consumers.
- Dimensions & Packaging
- The size is 210mm*80mm*80mm, and the paper seal at the bottle mouth simulates the dynamic opening of yellow rice wine, increasing the sense of ceremony.
- Tags
- logo，packaging，illustrations，graphics
- Production Technology
- Glass bottle model development, paper embossed hot stamping, solid wood and cork combination.
- Design Challenge
- Grasp the relationship between traditional brands and emerging markets to guide packaging design.
- Research
- We combine the Chinese yellow wine culture with the local city culture of Shaoxing, and the yellow wine brewing process to form the bottle label illustration. Time/lake water/glutinous rice/snowflakes form the auxiliary graphics. This is our attempt to expand the image of Huangjiu.
- Inspiration
- We created a young new product for Guyuelongshan, Falling Snow, to convey the idea of enjoying slow times. Water, glutinous rice and time are essential in making yellow rice wine, while the lees of Fragrant snow wine are as white as snow. So we use abstract snowflakes to express time/water/glutinous rice, and draw the local mountains and water to form a complete picture.
- Project Duration
- The project was launched in Shaoxing in July 2020.
- Operation Flow
- When customers get their Snow Time Wine, they will touch the special crafted pawn paper bottle sticker. Tear off the top seal, open the cork, pour yourself a glass of aged yellow wine and enjoy Slow Time!
