Cascahuin Tabbuqalt n tekilya sɣur Humberto Garcia

Cascahuin Tabbuqalt n tekilya sɣur Humberto Garcia d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LfeṭṭaAkemmus· 2021

Cascahuin Tabbuqalt n tekilya

sɣur Humberto Garcia

Amsaɣ: Tequila Cascahuín

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Akemmus

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Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #110322

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Cascahuin Tabbuqalt n tekilya

Cascahuin d tabuqalt yettwaxedmen i tekilya. Imi, taxatemt d tmegreḍt n tbuqalt ttwabeddlent akken anagraw n usekker ad yeddu s uɣenja n lfell. Tignit n temyimt tettwasers s tesdart nettat ɣef tmegreḍt, ayen i d-yeggan i wumḍiq yiwen usekkes yemgaraden. Aqbuc n uzujeg yettwaxdem s tuffa n uzujeg, s uzujeg n sudyum-kalsyum d agejdan n tɣawsa. Aɣenja yettwaxdem seg iɛeqqayen n lfell aɣarim yettwafernen, i yețwaɣellsen s isufar imɣanen n uččiw. Tabuqalt s lqedd-is 70 ɣef 70 ɣef 260 milimitr. Asuddem yeddem tudert-is seg tsenaɛin tiqburin uqbel tavikanit, seg iɣawasen d taɣuri n yetran.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Cascahuin Tabbuqalt n tekilya d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Cascahuin Tabbuqalt n tekilya ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The process of developing the customized package consisted of making modifications to the mouth, ring, and neck of the bottle so that the sealing system works by means of a cork stopper, in addition to placing the icon designed for the brand in high relief on the neck of the bottle, which gives it a subtle strength and characteristic seal of the package.
Tigejdiwin & Akemmus: the dimensions of the packaging are as follows:
70 mm x 70 mm x 260 mm
Tibzimin: design, product design, graphic design, art direction, tequila, bottle, visual design
Tasnakta n Ufares: The production process of the glass container will be carried out by blow molding. The standardization of the base material considers its base in sodium-calcium glass.
For the stopper - cork is produced a type Spark, developed to measure, using selected natural cork grains and inked with food grade vegetable pigments.
Asewḥel n Usnulfu: One of the obstacles that we presented in the development of the bottle was the manufacture in blown glass, since it was very important to have the details with quality and fineness as well as the cork carved in stone.
Anadi: The graphic identity of Tequila Cascahuín was developed from the conceptualization of three elements that affect the agricultural processes of the blue agave: the earth, the stars and time.

To talk about the earth, pastel pigments were used for the development of the graphic variables, reading the accidents and qualities of this material; like the one that decomposes organically achieving pulverization, silences and tonalities of earthy sensations.

The game with the stars invites to conceive the cycles of cultivation as a rhythm that frames the agave landscape in nights and days, crickets and cicadas, rain and sleep.
Determine the auspicious times, of planting, cultivation and harvest.

Time marks the fullness and aging, which is represented by a bowl, a small cup with a concave shape made of clay, guaje or wood; used by our pre-Hispanic ancestors. The symbol of the bowl represents the matrix, the origin. In our ancestral tradition, the jícaras and vessels were used mainly as containers for water and food, they are the guardians of life over time.
Aseḥbiber: The inspiration comes from our pre-Hispanic ancestors, their crafts, their materials and the use of the stars for each decision making
Tanzagt n Usenfar: The project started in April 2020 in Mexico and finished in September 2020 in Mexico
Igmamen n Terbaɛt: Creative Director: Ana Paula Santana
Product Designer: Irving Jimenez
Imsuren n Tugniwin: All photos: Irving Jimenez & Humberto Vanhuten