Cilly Aḥraz n Yeɣsan n Waman n Tissit by Guangzhou Cheung Ying Design Co., Ltd. is a highly esteemed winner of the very prestigious 2021 Tarbaḥt A' Design Award n Lbrunz in Afeṣṣel n Ukemmus Competition Category.
LbrunzAkemmus· 2021
Cilly Aḥraz n Yeɣsan n Waman n Tissit
by Guangzhou Cheung Ying Design Co., Ltd.
Client: Guangzhou Cheung Ying Design Co., Ltd.
Tarbaḥt A' Design Award n Lbrunz Winner in Akemmus Category
Verified Award Winner
Verify Award Status for #110699The Design
About Cilly Aḥraz n Yeɣsan n Waman n Tissit
Cilly d asuneɣ n uḥraz i uɣbalu n waman n rosa roxburghii, iwumi ittwaḥraz i imseflaḥen imeẓyanen. Aman-agi ttwaxedmen akken ad zzizdigen aqemmuc deg wass n učči, s tuffirt n lmizan azadiɣ akked wayen isefkan asfaylu i lɛafit. Aḥraz-agi d yiwen n weqbuc n alumidyum s tazwart n 245 ml. Weqbuc-agi yeṭṭafar 65 mm deg wezwer, 65 mm deg tehri akked 95 mm deg wuzzal. Tugniwin-agi cudent gar wemsal n graffiti akked wemsal n pop art. Isem n tqendyart yettwasbadu deg ugbur asudlan n uneɣ n waman i yesfaḍen. Initen izuranen imseknafen sɛan azal n weqbuc-agi ammud d amaynut ɣef yimseɣaren.
The Recognition
About the Tarbaḥt A' Design Award n Lbrunz
Cilly Aḥraz n Yeɣsan n Waman n Tissit d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Cilly Aḥraz n Yeɣsan n Waman n Tissit ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Cilly Aḥraz n Yeɣsan n Waman n Tissit yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- PANG GELIA Catering Management Co., Ltd and Guizhou NATURALLY Food Technology Group have jointly developed a rosa roxburghii juice exclusively intended for young people which is called Cilly and fills the vacancy in the beverage market for young people to cleanse the palate when dining while staying healthy and nutritious.
- Dimensions & Packaging
- The packaging with a capacity of 245ml，the packaging size is 65mm in length, 65mm in width and 95mm in height.
- Tags
- Rosa Roxburghii Juice,Young Brand,Beverage Packaging
- Production Technology
- The design material is made of aluminum can.
- Design Challenge
- The main screen design of the can was initially inconsistent with the design style, and therefore did not achieve the expected effect. After many design changes, we have chosen the pop-art style to give the can a youthful and fashionable visuals, which better suits the visual aesthetics of the current generation of young people.
- Research
- Since the product aims to fill the gap in the beverage market for young people looking for a healthy and nutritious drink that helps cleanse the palate after eating a greasy meal, we have conducted in-depth research on the life style and preference of the targeted consumers – young people. The overall design is based on urban art and with graphics that embody interesting, casual, young, fashionable and positive elements applied, which are to attract the attention and emotional connection of young people.
- Inspiration
- The overall design is created from the perspective of trendy and play. The picture uses the graffiti form to immerse the brand Cilly in the rosa roxburghii juice creating the abstract dynamic effect of splashing the juice. Combined with the pop art that are currently trendy, the brand name is symbolized and upgraded. The high-brightness colors collide with each other producing new and unique visual tension and recognition, which emits a young and fashionable atmosphere.
- Project Duration
- The project started in May 2019 in Guangzhou, and finished in September 2019 in Guangzhou.
- Operation Flow
- The image design on the can reflects the status of youngsters, which is free, interesting, fashionable and full of passion. We hope that this design concept behind will arouse the emotional resonance of the youngsters, and thus stimulate their desire to buy the product.
- Team Members
- Creative Director: Zhiji Dong
Designer: Lu Gu
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