Biboi Timelḥaqin n ccṛab sɣur Giovanni Murgia

Biboi Timelḥaqin n ccṛab sɣur Giovanni Murgia d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LfeṭṭaAkemmus· 2021

Biboi Timelḥaqin n ccṛab

sɣur Giovanni Murgia

Amsaɣ: Cantine Biboi

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Akemmus

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Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #111397

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Biboi Timelḥaqin n ccṛab

Taneγla tamaynut, tarurmidt d war tugdi i usemres n tmaggit n ccṛaben-a. Taneγla tadasilt i d-yettawin amedya seg iseggasen n tsebɛinin, yerna tesserkad-itt s iferdisen n tugniwin i d-yettmettilen timẓayin n tmurt tasardinant. Taneγla n tmelḥaqin-a tettwazray akken ad tefk aẓar n unuẓen mi ara tettwaḥwez tqeccwalt, s teẓẓi n lkaɣeḍ n tmelḥaqt d usenfer n kra n teɣẓiwin-is. Iswi-nneɣ d azen n tneγla tafrirart d talemẓit, war tugdi d tsrid i yesɛan yimseγriyen ilemẓiyen i d-yettqelliben ɣef ccṛab yelhan s waswir yessusamen.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Biboi Timelḥaqin n ccṛab d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Biboi Timelḥaqin n ccṛab ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The concept of these labels is inspired by the design of the 70s. A mix of shapes and bright colors that highlights the geometric shapes and textures that identify the characteristic elements of these wines and the territory: the mountains, the sea and the typical Sardinian vegetation.
Tigejdiwin & Akemmus: The peculiarity of the label consists in the fact that it is a single piece that almost completely wraps the bottle. The total dimensions are 222x82 mm
Tibzimin: wine, packaging, graphic design, label design, sardinia
Tasnakta n Ufares: The label was printed on special paper with a tactile feel. This characteristic gives the label a more prestigious and important role. To make the label more precious, metal sheets in gold and pink were used as well as a Braille relief on the name of the wine and on the iconographic elements.
Asewḥel n Usnulfu: The creative challenge to create these labels was to create an unconventional design for wines from a traditional territory such as that of Sardinia. At the same time we wanted to give a light-hearted but elegant appeal to meet the expectations of a young and disengaged public.
Anadi: The research for this design started from the study of the graphic style typical of the 70s. Together with this, iconographic elements were inserted that represent some of the elements that characterize the territory from which these wines are born. Each label is also characterized by the representation of the initial letter of its name, obtained from the union of the geometric elements that define the design. Even the choice of naming is deliberately ironic and youthful.
Aseḥbiber: The colors of wine and the typical traditional clothes of Sardinia. The geometric shapes and textures that recall the typical elements that identify these wines. The research started with the typical iconography of the 70s and the colorful and contrasting graphic style of these graphics. The goal is to identify these products in a fresh and decisive way to address a young wine lovers target.
Tanzagt n Usenfar: The project is started in January 2020 and complete in April 2020 in Sassari (Sardinia, Italy). It is presented on media in April 2020 in Sorgono (Sardinia, Italy)
Tanila n Umahil: The design of these labels is studied to give a tactile effect when the bottle is taken, thanks to the label paper and tactile processing. The goal is to communicate a fresh and youthful, light-hearted and immediate design suitable for a young audience looking for a quality wine with an intriguing appeal.
Igmamen n Terbaɛt: Art direction: Giovanni Murgia
Designer: Giovanni Murgia
3D render and mockup: Giovanni Murgia
Print: Juliagraf SpA