Super Leg Aselkin n Uɛeggun n Waddaɣ by Chen Wang is a highly esteemed winner of the very prestigious 2021 Tarbaḥt A' Design Award n Uzzal in Afeṣṣel n Ukemmus Competition Category.
UzzalAkemmus· 2021
Super Leg Aselkin n Uɛeggun n Waddaɣ
by Chen Wang
Client: Three Squirrels
Tarbaḥt A' Design Award n Uzzal Winner in Akemmus Category
Verified Award Winner
Verify Award Status for #111442The Design
About Super Leg Aselkin n Uɛeggun n Waddaɣ
Super Leg d aselkin n uɛeggun n waddaɣ i yettwaxedmen i yiwet n tmarka n lqut Tacinwat. Aselkin-a issken-d azmul n tmarka, d azirdi isem-is Xiaojian, ittɛeddin ɣef yiwet n tqejjart n tyaziṭ tameqqrant, itmenniɣ deg lqut-nni yakan icekkaɛen aḍebsi-ines yeṭṭfen deg lḥila. Tugna-a tusa-d seg yiwet n tesekla n tsawḍa anida yiwet n tɣerdemt tekkes takemmunt tettwaṭṭef sɣur yiwet n tqeṭṭunt. Amur n tqejjart i d-iban am akken yeqqes s teɣmas iga-d tawwurt, ihi lḥem i yellan deg daxel yezmer ad d-iban. Aselkin-a issemlil azmul n tmarka d ufaris, isaɛeddi-t ad d-iban gar ifarisen nniḍen yemcabhen ɣef ccna.
The Recognition
About the Tarbaḥt A' Design Award n Uzzal
Super Leg Aselkin n Uɛeggun n Waddaɣ d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Super Leg Aselkin n Uɛeggun n Waddaɣ ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Three Squirrels is a Chinese snack brand, and each of their product packaging has its iconic squirrel image. When designing the packaging of a series of products such as Super Leg, how to combine the brand's mascot （squirrel） with the product, and at the same time stand out from the many similar products on the shelf, is our first consideration in this design.
- Inspiration
- The design is inspired by the plot in the cartoon "Cat and Mouse" where the mouse steals cheese and is caught by the cat. In this package, the squirrel Xiaojian lay on the huge chicken drumsticks, ecstatically enjoying the food, but unexpectedly the clothes were caught by the shelves. The part of the chicken leg that is torn apart by the teeth is the window of the package, through which you can see the delicious meat inside.
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