Labelist Cosmetics Akemmus n usenqed n tẓeṭṭa sɣur Brava Design

Labelist Cosmetics Akemmus n usenqed n tẓeṭṭa sɣur Brava Design d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LbrunzAkemmus· 2021

Labelist Cosmetics Akemmus n usenqed n tẓeṭṭa

sɣur Brava Design

Amsaɣ: Labelist Cosmetics

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus

25,259

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #111621

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Labelist Cosmetics Akemmus n usenqed n tẓeṭṭa

Akemmus n Labelist Cosmetics yettwafeṣṣel s unekcum ɣer tindufiyin timaynutin n uḥric. Seqdacen ikuluren zzuknen maca d icellaḥen aṭas akken ad ḥekmen taṭṭfa n umsaɣ. Ɛerḍen ad bḍun gar kraḍ n yiswiren n ufaris: asaluf, asefser d uwexxer s ukemmus, ini d tnaka. Tagara tettwawe s usnes n tnamunin yemgaraden, iversiyen, tiliwin n tebratt d ifakkalen ineggura.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Labelist Cosmetics Akemmus n usenqed n tẓeṭṭa d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Labelist Cosmetics Akemmus n usenqed n tẓeṭṭa ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Labelist Cosmetics Akemmus n usenqed n tẓeṭṭa yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Structure, branding and packaging design for Labelist Cosmetics. They have created a new cosmetic brand following the Clear Beauty trend, which includes 9 different cosmetics. The cosmetic line is divided into 3 levels: the essential that any skin needs, the treatment ones (which are the most important for any skin) and the intensives that they do a shock treatment to the skin.
Tigejdiwin & Akemmus: 60 x 36 x 106 mm
A pre-cut has been set up on one side of the pack so you can unfold the box and see the "how to use" and other information.
Tibzimin: cosmetics, packaging, graphic design, clean beauty, slow beauty, beauty, rejuvenating
Tasnakta n Ufares: 3-ink offset printing on graphic cardboard. A black ink with two Pantone that blend into a gradient (different in each model). Silver stamping (essential and intensive) and gold stamping for treatment. Varnish soft touch on white areas to emphasize softness Iriodin varnish in colored areas. It shines with a pearly dot and touches of glitter that make gradients stronger and more nuanced. The interior is printed in 2 inks (the same two Pantone as on the face).
Asewḥel n Usnulfu: The biggest challenge was to design a new packaging for a frenetic sector, cosmetics, in which new designs come onto the market almost daily. This fact marked us from the beginning. The goal was to innovate and create an attractive design, but at the same time fulfilling the mission of the project. What was the hardest part of this design activity. Maintain the visual characteristics that the whole marketing team wanted to offer to this new cosmetic line, but with a tight printing budget.
Anadi: In the pre-sale activation this year, this new brand has successfully captured the attention of various international distributors who want to place it on the market.
Aseḥbiber: The range of colors was chosen to evoke the consumer in a healthier environment. The idea was that when the consumer saw the Hoot product, for example, an explosion of vitamins came to his or her mind. It was decided to make gradients by adding iriodin varnish to give movement to the packaging. Also, the team wanted to give a special importance to the user’s experience. That’s why they mixed the soft touch varnish, which has a soft touch, with the contrast of iriodin which has small glitter particles. The packaging contains a pre-cut that allows the consumer to see the inside without opening it completely.
Tanzagt n Usenfar: The project started in July 2019 in Barcelona and finished in August 2020 in Barcelona, and it will be exhibited in sales platforms in November 2020.
Tanila n Umahil: The formulas are minimalist, streamlined with pure and reliable ingredients. The additives are minimal, those necessary to guarantee the maximum effectiveness of each product. They are not tested on animals (cruelty-free) and do not contain the following ingredients considered harmful: SLS, SLES, parabens, formaldehydes, ophthalates or hydroquinone.
Igmamen n Terbaɛt: Structure & Graphic Design: Gal-la Termes
Brand Manager: Esperança Figuerola
PR Manager: Marta Rodríguez
Support Designer: Antonio Castilla
Imsuren n Tugniwin: Image #1: Martí Casanellas
Image #2: Martí Casanellas
Image #3: Martí Casanellas
Image #4: Marc Xalabarder
Image #5: Marc Xalabarder