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Germain Robin California Brandy Tabghest n Chkara, Timeɣra n Trademark sɣur Pierre Delebois

Germain Robin California Brandy Tabghest n Chkara, Timeɣra n Trademark sɣur Pierre Delebois d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.


LbrunzAkemmus· 2021

Germain Robin California Brandy Tabghest n Chkara, Timeɣra n Trademark

sɣur Pierre Delebois

Amsaɣ: E&J Gallo

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus

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Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #112020

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Afeṣṣel

Ɣef Germain Robin California Brandy Tabghest n Chkara, Timeɣra n Trademark

Aḍris n Tektabt: Germain-Robin California Brandy d asenfar n timeɣra n trademark akked tsemmat n chkara i yiwet n brandy i d-yettwaxedmen di California. Timeɣra tarusant tzeddig, tsehl, tesken ayen yellan d azellif ur nesɛi taẓuli maca ur yekkat ara deg tɣara-ines. Alugu yesrusu isem n sin yimsulta, yebḍan s ijeğğigen arqiq, akken ad d-yessken lmizan gar tχemmimt d uḥader di tsuffeɣt. Brandy n California Alembic yezdeɣ tasemmat n uɣenbub aban azegzaw yettwaxedmen s ufus, i d-yessawalen ɣef unamek s tzeɣwa, akked uglam ayenaḍan i tarrayt n tsuɣra d unerni n leɛmer.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Germain Robin California Brandy Tabghest n Chkara, Timeɣra n Trademark d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Germain Robin California Brandy Tabghest n Chkara, Timeɣra n Trademark ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Germain Robin California Brandy Tabghest n Chkara, Timeɣra n Trademark yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft
forceMAJEURE was asked to rebrand Germain-Robin, staying true to the ethos of the founders while providing the quality and premium queues to make Germain-Robin the brandy of choice for connoisseurs. Emulating the core brand value of unembellished while still being uncompromising, they chose to create a clean and straightforward look for the branding, and the new visual identity.
The logotype express the quiet and confident attitude of the brand: the name of the two founders are stacked and elegantly separated by a thin line: a quest for a perfect balance, the equilibrium between imagination and a rigor in execution.
The minimalist approach to the packaging of the 2 brandies follow the same philosophy:
The California Alembic brandy has a humble white crafted paper label that notes the variant in red, and a precise description of the distillation and aging methods of the brandy.
Aseḥbiber
Germain-Robin began in 1982 as the unlikely union of two creative minds: Ansley Cole, a professor and Hubert Germain-Robin, a Cognac distiller. The two partnered to create Germain-Robin, the first California brandy that broke free from the constraints of Cognac. They crafted their brandy from traditional, alembic Cognac stills, but using unconventional, flavorful and complex California wine grapes. Embracing the rich tradition of hand-distillation while harnessing the potential of California wine, they set a new standard of excellence in brandy that has been recognized worldwide. Germain-Robin continues that tradition today – advancing the art of fine California brandy into a new era.
Igmamen n Terbaɛt
Pierre Delebois, Executive Creative Director
Tim Devereaux, Art Director
Steve Assandri, Production Manager

Yettwaxellṣen

Snirem Seld Designers.org

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