Dark Horse Wine Primary Function: Tabewwaḍt n ccrab sɣur Pierre Delebois d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.
LfeṭṭaAkemmus· 2021
Dark Horse Wine Primary Function: Tabewwaḍt n ccrab
sɣur Pierre Delebois
Amsaɣ: E&J Gallo
Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Akemmus
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #112024Afeṣṣel
Ɣef Dark Horse Wine Primary Function: Tabewwaḍt n ccrab
Dark Horse d aḥric n tebbewwaḍt akked ubuni n temyellit i yettwaxelqen i yiwet n temyellit n ccrab n California. Abuni yebna ɣef unagraw amjust i yeddun d umeṭṭay akermud n tebbewwaḍt yerna yeǧǧa abrid i tmerna n uzekka. Tibzimin ttwasugnent ɣef lkaɣeḍ ifazen s tuqnisin timadanin akked tid iferɣen, i yessimɣuren ini d wemcaci n tremmegt. Tignit n temyellit tettwarra ɣer sdat akked tlemmast n yal tabzimt. Aɣawas n tbzimt d afessas, iwakken ayen yellan deg tqerɛett ad d-yettwafhem s tmuɣli tafeṭṭaṭ. Iswi d asbeggen n tɣara akked tremmegt s wafra ɣef tferka.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lfeṭṭa
Dark Horse Wine Primary Function: Tabewwaḍt n ccrab d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Dark Horse Wine Primary Function: Tabewwaḍt n ccrab ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- forceMAJEURE's approach was to elevate the brand’s quality & premium perception and consider the entire packaging portfolio, developing a flexible design system that allows for future innovation to guide and inspire the entire brand look and feel, including the touch points of portfolio strategy, POS and collateral materials, retail inspiration, and brand content. FM also wanted to help increase competitiveness on shelf among the varietal set through an uplifting new branding and packaging. The key challenge as a design agency was to amplify the desire for the brand through a bolder look and feel.
- Tasnakta n Ufares
- forceMAJEURE set out to redefine what is possible for the brand, starting with a new look and feel through the label design, elevating and refreshing the packaging to match the quality and taste that the brand is known for by its loyal consumers. The labels are printed on elegant, premium paper stock in both metallic and matte finish, amplifying color, flavors, taste, the icon, and the savoir-faire that Dark Horse is celebrated for. The Dark Horse icon has a front and center placement on the label, and the navigation system of the label is simple, allowing the consumer to see in a glance what waits inside the bottle.
- Aseḥbiber
- forceMAJEURE was asked by E&J Gallo Winery to rebrand one of the growing brands of wine in their portfolio, Dark Horse, a modern expression of wine from California. Dark Horse is a brand known for delivering surprisingly exceptional wine at an affordable price. By focusing on perceptions of quality and taste, along with a bolder, more uplifting brand story in both packaging and communications, FM set out to create a visual world and a 360 branding portfolio for Dark Horse as it boldly moves forward to reach new consumers.
- Igmamen n Terbaɛt
- Pierre Delebois, Executive Creative Director
Melanie Brown, Senior Designer
Steve Assandri, Production Manager.
Yettwaxellṣen
Snirem Seld Designers.org
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