Nefer Aṭrus by Amr Ibrahim is a highly esteemed winner of the very prestigious 2021 Tarbaḥt A' Design Award n Lfeṭṭa in Afeṣṣel n Ukemmus Competition Category.

LfeṭṭaAkemmus· 2021

Nefer Aṭrus

by Amr Ibrahim

Client: MOUSA studio

Tarbaḥt A' Design Award n Lfeṭṭa Winner in Akemmus Category

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Colors

The Design

About Nefer Aṭrus

Aγewwaṛ n tqeṛṛut yekka-d seg izirigen icengefen n teẓri n tmeṭṭut; taγessa n iɣsan d useẓṛeg n iẓuran d udlim, s ubeḥri yettwassnen aṭas d yettwaεqalen. Tanaka d aẓṭṭa s imiwa-s icengefen s tmuɣli tafessast aṭas s tira n wureɣ. Nefer d asdukkul n teẓuri, tatiknuluji, d uẓeṭṭa yeddukulen akken ad d-ǧǧen afaris, abeḥri d tneεnawt i yellan d iɣelliḍen, d inegmuḍen. Amennuɣ n lwestan i d-yesεan aṭrus am akken lǧetta i d-yesεan ṛṛuḥ. Tasuqqilt tameɣtut n wawal amaṣri aqbur "Nefer" s teglizit d "D acebbub di ɣer-s akked berra-s".

The Recognition

About the Tarbaḥt A' Design Award n Lfeṭṭa

Nefer Aṭrus d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Nefer Aṭrus ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The bottle design is derived from the curved lines of the female figure; A cumulative product of her skeletal structure and the distribution of muscle and fat. The Packaging is very Iconic and identifiable. The box is a sculpture with its curved edges in a very elegant appeal with the gold typography.
Dimensions & Packaging: Box Dimensions: Max-Height: 12 Cm, Max-Width: 9 Cm, Max-Length: 19 Cm / Bottle Dimensions: Max-Height: 16 Cm, Max-Width: 6 Cm, Max-Length: 6 Cm
Tags: Perfume packaging, Egyptian, Natural fragrance packaging, Bespoke bottle, Branding and Packaging Design, Packaging Design, Branding Design, Form Design, Italian Packaging Design
Production Technology: 3D-printed perfume bottles. This is when art, technology, and design are combined to create a luxurious organic piece with an inner core containing the fragrance as the body contains the soul.
Design Challenge: To create a luxurious and sophisticated product, package, and brand. starting from picking a name and to manufacturing.
Research: "nefer" is when art, technology, and design are combined to create a luxurious and sophisticated product. The inner core containing the fragrance as the body contains the soul. The exact translation of the ancient Egyptian word "nefer" in English is "Beautiful on the inside and the outside".
Inspiration: nefer is a word in the Ancient Egyptian language that was used to represent beauty. The meaning in English is "Beautiful on the inside and the outside".
Project Duration: Started: April 2020 / Design Completed: September 2020 / Location: Milan, Italy
Operation Flow: Luxurious and sophisticated 3D-printed perfume bottle, The volumetry is of this exclusive fragrance is 90 ml 3 fl. oz
Team Members: Product Design & Packaging: Amr Ibrahim Mousa/
Art Direction: Amr Mousa, Anas Belekhbizi