Heffron Primary Function: Taɣlaft n tqerεet n rrum sɣur Martin Zouhar

Heffron Primary Function: Taɣlaft n tqerεet n rrum sɣur Martin Zouhar d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LfeṭṭaAkemmus· 2021

Heffron Primary Function: Taɣlaft n tqerεet n rrum

sɣur Martin Zouhar

Amsaɣ: The Green Tree Distillery

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Akemmus

30,666

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #113463

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Heffron Primary Function: Taɣlaft n tqerεet n rrum

Aḍris n udlis: Heffron d aɣawas n tɣlaft i yiwen n rrum i d-yettwaxedmen sɣur yiwet n tzmilt n rrum n Čik. Rrum-agi yettak azal i tirni tčikuslufakit, i yennuɣen deg Rrus gar 1914 d 1918 yerna iɛawnent i wesbedd n Tegduda Tačikuslufakit. Heffron d isem n tsfint taneggarut i yewwin irnayen si Rrus ɣer Tuṛuft. Aɣawas-agi yekka-d seg yisebtar i uznen iɛeskriwen ɣer wexxam deg webrid-nni aɣezfan. Taqerεet n ujaji tinigit teṭṭef 500 ml. Talɣut tettwaxdem s lkaɣeḍ n ukrim s tewsit yesεan taxxamt, s ttbeε n yisekkilen s tuffɣa yettwaqerḍen d ubernuq alunfiḍ adigan, yettwaṭbeε s tlata n yiniten.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Heffron Primary Function: Taɣlaft n tqerεet n rrum d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Heffron Primary Function: Taɣlaft n tqerεet n rrum ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Rum Heffron was created in honor to the Czechoslovak legions. They fought against the Bolsheviks in Russia in 1914-1918 and made a significant contribution to the establishment of the Czechoslovak Republic after the end of World War I. The rum was launched on the Czech market on the occasion of the centenary of Czechoslowak legionnairs return home after a long journey around the world (from Russia via Panama back to Europe).
Tigejdiwin & Akemmus: Bottle: volume 500 ml, diameter 83 mm, height 191,5 mm.
Label: width 78 mm, height 58 mm.
Tibzimin: branding, packaging, alcohol, spirit, rum, ron, bottle, czech, history
Tasnakta n Ufares: Transparent glass bottle. Label from textured creamy paper with letter stamp perforation die cut and local glossy varnish. Printed by three Pantone colors.
Asewḥel n Usnulfu: The challenge was to interpret the Czechoslovak legions values in an authentic way, engagingly and with dignity on the rum brand.
Anadi: I learned more about the historic context of my country and life destinies of soldiers fighting in the First and mainly also in the Second World War.
Aseḥbiber: The long journey home (from Russia, via Panama to Europe) and the letters the legionnaires were sending home, are the inspiration for the concept. The name Heffron is the name of the last ship that carried legionnaires from Russia to Europe.
Tanzagt n Usenfar: This project started in July 2018 and was finished in August 2019 in Prague, Czechia.
Tanila n Umahil: It is simple spirit bottle – there's no special function to it. The short legionnaires story on the label might be considered as educative.
Ibrivan: Trademark (2019) Palírna U Zeleneho stromu
Imsuren n Tugniwin: Photos of the bottles were made in studio Cotashon.