Prow Thai Tamatart d Ugenduz sɣur Piti Amornlertwattana

Prow Thai Tamatart d Ugenduz sɣur Piti Amornlertwattana d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LfeṭṭaAkemmus· 2021

Prow Thai Tamatart d Ugenduz

sɣur Piti Amornlertwattana

Amsaɣ: Prow Thai

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Akemmus

26,464

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #116727

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Prow Thai Tamatart d Ugenduz

Usleɣ-agi yesɛa d iswi ad d-yernu tugna tamaynut akked tatrart i Prow Thai, tamatart n zzit n tegzilit tafessast akked ifarisen n tjeṛṛumt i d-sbedden imekrazen deg unẓul n Ṭaylund. Yettwasleɣ seg telɣa tagamsant n tegzilit, agenduz-agi yegber ankar s tenqiḍin d tagrumma n yiniten icerqen ara d-yemmlen tasnakta akked tudert yellan deffir n yifarisen-agi. Ableɣ amellal s umata, i d-yessuɣulen ɣer wagmam n tegzilit, yettmeccal tasfayt, tizdeɣt akked ugama agamsan n tmatart-agi.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Prow Thai Tamatart d Ugenduz d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Prow Thai Tamatart d Ugenduz ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The designer conception to design the Prow Thai to look like a handcrafted product with meticulousness and have a feeling of hand-made work, but the packaging must have a standard and can be sold abroad and online market. Therefore, the logo was designed to look simple and clean by using only logotype and packaging using a circular shape of a coconut, painted in color painting to make a dot graphic element, and divide the color group to separate products into categories. The background is used as the off-white of coconut meat to represent the cleanliness of cosmetic products.
Tigejdiwin & Akemmus: Oil Height 230 mm x Diameter 110 mm, Lotion Height 130 mm x Diameter 65 mm
Tibzimin: branding, packaging, virgin coconut oil, cosmetic, lotion
Tasnakta n Ufares: Bottle Material: Glass, PET Label: Sticker matte paper, offset printing
Asewḥel n Usnulfu: It is a project between the Thai government, entrepreneur, and designer and has a relatively short-term period to work. As for entrepreneurs, they lack experience and understanding of the design process. The designer must use the information to convince entrepreneurs to understand and to stick to their plans.
Anadi: Prow Thai is a traditional virgin coconut oil that was originally in the small southern provinces of Thailand, and they wanted to expand the market to foreign countries and online. But they lacked an understanding of the design and limited production plants. The designer was assigned to develop the brand image, redesign the packaging. After researching, it was found that the product is a quality organic goods that can only be obtained from parts of the South in Thailand. The designer decided to make the brand image more international but still look like a handcrafted product.
Aseḥbiber: Prow Thai is a virgin coconut oil and cosmetics brand made from coconut oil, which are organic and indigenous products that require expertise and specialized knowledge from southern Thailand. The designer has to design a new brand also a packaging design and inspired by the form of the coconut and the beauty of the sea of southern regions of Thailand.
Tanzagt n Usenfar: The project Started in March 2020 and finished in June 2020 in Bangkok Thailand.
Tanila n Umahil: The designer focuses on simplicity and cleanliness to communicate the image of organic products but adds the dot painting pattern is inspired by coconut shape to get the feeling of local handicraft.
Imsuren n Tugniwin: Images #1-#4: Piti Amornlertwattana
Image #5: Image by www.freepik.com, www.pexels.com