Himalaya Sheet Mask Aâlaq n tduffit n uneqqiš sɣur Elephant Design and Himalaya Wellness d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.
LfeṭṭaAkemmus· 2021
Himalaya Sheet Mask Aâlaq n tduffit n uneqqiš
sɣur Elephant Design and Himalaya Wellness
Amsaɣ: Himalaya Wellness
Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Akemmus
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #117150Afeṣṣel
Ɣef Himalaya Sheet Mask Aâlaq n tduffit n uneqqiš
Himalaya Sheet Mask d aâlaq i tefernneqt n uneqqiš n udem deg taggayt n uqadec n yiman. Anagraw yeddu-d ɣef xemsa n leṣnaf yerna yeseqdac tazegzawt yeflalayen, tira ilaɛban akked tazmilt tanammast i yiman. Iṣuraɣ skanen-d isufar imaḍlanen n lmerhun s uɣanib aleqaq. Tafernneqt tettwaṣebbeɣ s CMYK, amellal akked ṛebâa n yiniten Pantone imezwura. Tazamult akked tugna gguman s uverni n leêrir n tenqiḍt, ma d agdil i d-yeqqimen d amayaḍ. Aâraq yebḍa i wakken ad d-yesawaḍ imsaɣen ilmeẓyen deg iselwiyen imaḍlanen.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lfeṭṭa
Himalaya Sheet Mask Aâlaq n tduffit n uneqqiš d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Himalaya Sheet Mask Aâlaq n tduffit n uneqqiš ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- Himalaya, the iconic Indian wellness brand wanted to add a new product to their extensive portfolio in the Personal Care bracket: Sheet Mask. Aimed at the global markets where their other products have met with success, they wished to make this offering appealing to young audiences. Himalaya & Elephant Design worked together to develop a cohesive packaging system that encapsulated 5 variants, presented in a highly accessible manner for the target audience while retaining Himalaya's core elements
- Tigejdiwin & Akemmus
- The sheet mask sachet packaging is Width 110 mm x Height 160 mm
The sheet mask carton packaging is Width 115 mm x Height 165 mm x Depth 55 mm - Tibzimin
- face sheet mask, packaging design, branding, illustration, personal care, face care, wellness
- Tasnakta n Ufares
- The sachet packaging is printed using CMYK & White & 4 special pantone colors. The brand logo and image are finished a Spot UV gloss while the remaining surface has a matte finish.
- Asewḥel n Usnulfu
- Since this was the launch of a new product by Himalaya in a cluttered market, the design needed to make the product stand out. The design had to showcase expertise in quality of the product as well as appeal to the young consumer. As the product was to be launched globally, the design agency had to ensure that no cultures were alienated.
- Anadi
- The design agency undertook a Qualitative Design Research through in-person interviews to understand consumer perceptions & associations with Personal care category, Face sheet masks, Brand Himalaya, and other related keywords. As sheet masks are a new yet cluttered product category, it was important that the design manifests:
a) Depiction of ingredients on pack make it appear more natural & fresh.
b) Convey benefits upfront, and key product usage details in an easy-to-understand manner
c) Engaging & vibrant packaging to attract immediate attention. - Aseḥbiber
- Our insights revealed that we were catering to consumers that had ritualized the process of mask application, taking it beyond skincare to create an experience beyond revitalization and self-care and turned into a social, fun, engaging moment. Thus, we invoked the idea of a ‘Zen’ time with a bright color palette, playful font and a central ‘note to self’; while retaining Himalaya’s focus on natural ingredients where the sheet mask becomes a gateway to a tranquil experience.
- Tanzagt n Usenfar
- The project started in September 2019 and finished in December 2020, in Singapore & India.
- Tanila n Umahil
- The packaging targets young, evolved consumers who believe in investing in their beauty regime and self-care. The design allows brand Himalaya to carry forward its legacy of natural wellness in a youthful contemporary manner. The illustration style manages to strike a balance between being appealing to the youth through its vibrancy as well as an expert mature look. The design is a romanticized depiction of the natural ingredients within the product.
- Igmamen n Terbaɛt
- Himalaya Team:
Marketing Manager: Monica Joyappa
Brand Manager: Sangeeta Deshpande
Elephant Design Team:
Co-Founder, Director: Ashwini Deshpande
Design Director: Mayuri Nikumbh
Lead Designer: Yugandhara Dalvi
Senior Designer: Rutuja Mohole
Pre-production: Pravin Kale
Project Manager: Parthivi Joshi
Strategy & Business Development: Reema Mehta - Imsuren n Tugniwin
- All designs and images are created by Elephant Design.
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