BonBonne Nuit Aselkem n Loqacc sɣur Ka Wai Tsun

BonBonne Nuit Aselkem n Loqacc sɣur Ka Wai Tsun d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

UzzalAkemmus· 2021

BonBonne Nuit Aselkem n Loqacc

sɣur Ka Wai Tsun

Amsaɣ: Ka Wai (Rae), Tsun

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Akemmus

11,308

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #118219

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef BonBonne Nuit Aselkem n Loqacc

BonBonne Nuit d tasuqqilt n uselkem n uweqqim i loqacc. Isem-agi yesdukkel snat n wawalen tifransist, bon bon, yebɣan ad d-inin loqacc, akked bonne nuit, yebɣan ad d-inin iḍ igerrzen. Tikti tessawel i imsaɣen ad ɛeddin tirmit n targit-nsen s wudem ilelli. Iweqqimen sqedcen tarrayt n usdukkel yesduklen ayen yellan d asuraliyan. Imi targit s wudem ilelli tezmer ad tettwasseɣti seg lɛeqel, tullist yellan deg yal aweqqim tessumer lebɣi ara yesɛun medden s waṭas. Ismawen n weslel n tikti ttuxtaṛen akken ad d-smektin igduden n tmatit deg uxemmem. Aḍefer-agi yesdukkel tlata n yisebbalen, tlata n tuɣmas timeẓẓyanin timduranin akked snat n tuɣmas tiɣezfanin s ufus.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

BonBonne Nuit Aselkem n Loqacc d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. BonBonne Nuit Aselkem n Loqacc ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: In order to fully bring out the concept, imagination is key. The design of the packages uses a montage style that brings together surrealistic elements. Since lucid dreams are controllable, the stories of each package are suggestive of the desires people most likely would have. Moreover, the conceptual names of each product are meant to trigger imaginative sceneries in customers’ heads.
Tigejdiwin & Akemmus: Image#1 Width 90mm x Depth 35mm x Height 130mm each, Image#2-3 Width 130mm x Depth 60mm x Height 105 mm each, Image#4 Width, Depth, Height 85mm each
Tibzimin: Food packaging, Design, Collage, Photoshop, Surrealism, Quirky, Dreamy, Colourful, Candy, Lucid Dream
Tasnakta n Ufares: To construct a unique collage, photoshop was used to create the tone, colour, and mixture of images.
Asewḥel n Usnulfu: The biggest challenge of the design process was to come up with the best way to create a design that leads the viewer to visualise the scenery by only looking at each package. The combination of collaged images, as well as the subtle tone and colour changes, complete the whole design.
Anadi: During the research, the key purpose was to look for what kind of design approach would ideally lead users to imagine what they see on the package, as if they were the protagonist of the dream. Illustrating was considered at the beginning to present each dream. This way, though, might feel lack of realism and make it difficult for users to build a connection. Therefore, after considerations, photoshop was chosen to create collages of different elements to finalise the designs of the packages.
Aseḥbiber: There are always setbacks in life, and sometimes lucid dreams are the only place to get comfort and where dreamers can freely control. The concept behind this shop is to let their customers to have a taste of their own lucid dreams. In French, bon bon means candy, and bonne nuit means good night. Therefore, the two French words combined together become the brand name, BonBonne Nuit.
Tanzagt n Usenfar: BonBonne Nuit was created and finished in March 2020 in Vancouver.
Tanila n Umahil: Three pouches, three mini round boxes and two rectangular handle boxes, each with various special flavours of sweets.
Ibrivan: Copyrights belong to Ka Wai (Rae) Tsun, 2020.