Evervess Soda Water Tawinest n Yeswan by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Tarbaḥt A' Design Award n Uzzal in Afeṣṣel n Ukemmus Competition Category.
UzzalAkemmus· 2021
Evervess Soda Water Tawinest n Yeswan
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Tarbaḥt A' Design Award n Uzzal Winner in Akemmus Category
Verified Award Winner
Verify Award Status for #118789The Design
About Evervess Soda Water Tawinest n Yeswan
Evervess Soda Water d asuneɣ n twinest i yiwet n tejmilt n yeswan izelwiyen d tonics. Tiddukla-yagi tesɛa qrib tmanyin iseggasen n uzray, syen tettwaseknu tesnilest tanamurt akken ad d-teffeɣ s wudem yeddukklen deg usuq acinwi. Asuneɣ aqbuṛ yella yeẓẓay yerna ițemmal ccna, daymi tettwasneflel twinest akken ad d-tessefham tifrat tafessast d tazizawt. Tignit tuɣzift s wallalen imellilen s wureɣ d teteal (aberkan d wazegzaw n legmam) tettwassken-d s uskasi wanda i d-tettwaskan tazzawit n waman, d azamul n tezmert, tfrat akked usnernu. Yeswan-agi zemren ad ttwaḥerken deg tiḥerkiwin (cocktails) neɣ ad ttwasew s wudem asuf.
The Recognition
About the Tarbaḥt A' Design Award n Uzzal
Evervess Soda Water Tawinest n Yeswan d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Evervess Soda Water Tawinest n Yeswan ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Evervess Soda is a legacy brand with nearly 80 years of heritage. In preparation for its unified launch in China, we modernized the visual identity for the nuances of this very important market. Evervess represents a product category that is seeing a huge uptick in the Chinese market. The brand has bright, carbonated sodas and tonics that can be mixed in cocktails or enjoyed on their own for some fizzy refreshment.
- Tags
- Packaging, Beverage
- Inspiration
- The historic branding had a heaviness that spoke to indulgence, but we wanted to clearly communicate the light and fizzy refreshment of the product line. After cleansing the palate of the packaging, we added a minimal black and teal graphic element. A fountain. A symbol of energy, refreshment and renewal. An uplifting element designed to cue lightness and the products gentle fizz.
- Team Members
- PepsiCo Design & Innovation
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